Factastic Findings – March, 2016
B2B
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The rise of mobile is the biggest catalyst of change in marketing today, and 86% of US marketers say mobile channels are extremely or very important to their marketing strategy. Yet, despite the fact that industry averages for mobile traffic and revenue keep climbing, many companies have been slow to adopt comprehensive mobile strategies-and thus slow to create the sites and applications their mobile customers need.
landing.adobe.com
- 79% of Internet traffic will be video content by 2018. Viewers are 86% more likely to purchase a product after watching a product video, and posts with videos attract 3 times more inbound links than plain text posts. marketingprofs.com
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52% of companies never test their landing pages and 45% of landing pages don’t clearly reiterate the call-to-action from their emails.
simplycast.com
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China, home to the world’s second-largest rural population, is expected to add close to 300 million urbanites by 2030, when Shanghai and Beijing will likely account for two of the world’s top 5 mega-cities.
nytimes.com
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SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate, according to Eric Siu for Search Engine Journal.
smartbugmedia.com
Brand Strategy
- Recent research shows 69% of marketers agree that consumers are more accepting of behavorial targeting in mobile channels. Adobe US Marketers Research, February
- Having more landing pages makes it more likely that your website visitors – regardless of where they come from – will convert from visitors to leads. In fact, companies see a 55 percent increase in leads when increasing landing pages from 10 to 15. smartbugmedia.com
- The Internet Was the Fastest Growing U.S. Ad Medium in 2015, Showing a 18.2% Growth Spurt. whitesharkmedia.com
- By 2020, 90 percent of the world’s population over age 6 will have a mobile phone, according to Ericsson’s Mobility Report.ericsson.com
- A Slingshot SEO study found that on Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position. smartbugmedia.com
Energy
- According to energy analytics firm IHS, the energy market is set to explode to an annual installations size of 6 gigawatts (GW) in 2017 and over 40 GW by 2022 from an initial base of only 0.34 GW installed in 2012 and 2013. energystorage.org
- According to a new report from Bloomberg New Energy Finance (BNEF), the average cost of developing wind projects will fall by 32 percent and the cost of solar PV projects will fall by 48 percent by 2040. Within a decade, wind will become “the least-cost option almost universally.” And by 2030, solar will become the cheapest resource. greentechmedia.com
- Among the leading demand centers of solar panels will be China and India. China aims to have installed solar power capacity of up to 200 GW by 2020, while India has set an installed capacity target of 100 GW by 2022. cleantechnica.com
- By 2020, the Environmental Protection Agency’s (EPA) proposed Clean Power Plan will create nearly 100,000 more jobs than are lost, according to a new report from the Economic Policy Institute, a non-partisan think tank.thinkprogress.org
- The United Nations Environmental Program (UNEP) Sustainable Buildings and Climate Initiative estimates the construction trades contribute as much as 30% of all global greenhouse gas emissions and consume up to 40% of all energy used worldwide.greenbuildingelements.com
Healthcare
- Preventing breast cancer recurrences in women with ductal carcinoma in situ (DCIS) does not lower their 10-year risk for death from breast cancer, a JAMA Oncology study finds. Researchers examined U.S. registry data on roughly 108,000 women with newly diagnosed DCIS before age 70. Twenty years after diagnosis, 3.3 percent of the women had died from breast cancer (a rate 1.8 times higher than that in the general U.S. population of women). jwatch.org
- All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report from Adgooroo. marketingprofs.com
- Consumers of both sexes are spending on wellness. As of 2013, the wellness industry, encapsulating spas, yoga and complementary therapies, is worth $3.4 trillion and growing, according to SRI International. jwttomorrowacope.com
- Millennials are drinking less than older generations and embracing healthy lifestyles and fitness.beautyandwellbeing.com
- The World Health Organization estimates that by 2050, people aged 65 and over will outnumber children aged 14 and under for the first time. jwtintelligence.com
