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From Binge Buying to Binge Watching

Posted by on Jul 31, 2019 in Blog | 0 comments

Four years ago, Amazon created “Prime Day,” ostensibly to celebrate the company’s 1995 founding, but also as a shrewdly strategic summer counter to Black Friday. The event, which offered online discounts...

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There’s Meat in that Marketing Taco

Posted by on Jun 27, 2019 in Blog | 0 comments

Taco Bell ad pros at DraftFCB have always been known for their creativity. But will the agency’s most recent idea, a completely immersive Taco Bell experience, give the company the boost it needs to appease...

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See You Later, Alligator

Posted by on Jan 15, 2019 in Blog | 0 comments

If you played tennis in the 1920s alongside French superstar René Lacoste, you...

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From Weight Watchers to Woke Watchers?

Posted by on Sep 18, 2019 in Blog, Business | 0 comments

Weight Watchers began in 1961 when Brooklyn homemaker Jean Nidetch lost 20...

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Lime Scooters Take the Limelight

Posted by on Aug 20, 2019 in Blog | 0 comments

If it seems like more people are zooming around your city on those green...

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