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Car rentals take a back seat to rideshare

Posted by on Sep 19, 2018 in Blog, Business | 0 comments

Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with...

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When it Comes to Marketing, is DNA TMI?

Posted by on Aug 21, 2018 in Blog, Business, Health | 0 comments

Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe,...

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Videos Speak Volumes

Posted by on Jun 26, 2018 in Blog, Business | 0 comments

Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram,...

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How a Fresh Pastry Avoids Stale Branding

Posted by on May 11, 2018 in Blog, Business | 0 comments

Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked...

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A Sweet Deal

Posted by on May 7, 2018 in Business | 0 comments

Nestle is paying $7B for the right to use Starbucks’ name and take over manufacturing overseas. This is following Nestle’s...

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For Weather-Based Marketing, the Forecast is Profitable

Posted by on Feb 13, 2018 in Blog, Business | 0 comments

This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your...

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