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How a Fresh Pastry Avoids Stale Branding

Posted by on May 11, 2018 in Blog, Business | 0 comments

Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked...

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A Sweet Deal

Posted by on May 7, 2018 in Business | 0 comments

Nestle is paying $7B for the right to use Starbucks’ name and take over manufacturing overseas. This is following Nestle’s...

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For Weather-Based Marketing, the Forecast is Profitable

Posted by on Feb 13, 2018 in Blog, Business | 0 comments

This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your...

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Fake Ads to Draw or Deter an Audience

Posted by on Oct 13, 2017 in Business | 0 comments

Following in the footsteps of Mail Chimp, Ikea has created fake magazine covers for its immense product catalog to defer theft. What do...

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Happy birthday hashtag—#AndGoingStrong

Posted by on Oct 12, 2017 in Blog, Business | 0 comments

The hashtag celebrated its 10th birthday in August and for good reason. It is estimated that an average of 125 million hashtags are...

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Snapchat may help you snap up new business

Posted by on Oct 12, 2017 in Blog, Business | 0 comments

Have you heard of Snapchat? Your kids have. The multimedia-sharing platform that allows users to send 1 to 10-second pictures or videos...

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