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Linking EPA’s Energy Star Brand to HVAC

Posted by on Nov 8, 2010 in Business, Energy | 0 comments

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Consumer Product Testing

Posted by on Nov 8, 2010 in Business | 0 comments

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Advertising Campaign Concept Testing

Posted by on Nov 8, 2010 in Business | 0 comments

Key concepts: Business-to-Business • Consumer Products • Focus Groups • Advertising A New England advertising agency wanted to learn the...

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Advertising Campaign Strategy

Posted by on Nov 8, 2010 in Business, Health | 0 comments

Key concepts: Advertising Strategy • Telephone Surveys (CATI) • Health Care A local medical facility set out to motivate people into...

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State Agency Rebranding

Posted by on Nov 8, 2010 in Business | 0 comments

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Public Utilities System Brand Positioning

Posted by on Nov 6, 2010 in Business, Energy | 0 comments

Key concepts: Energy • Branding • Telephone Surveys (CATI) A public utilities system in the South wanted to determine its brand...

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