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Consumer Product Testing

Posted by on Nov 8, 2010 in Business | 0 comments

Key Concepts: Competitive Market Positioning • Consumer Products • Product Testing • Product Development • Focus Groups • Advertising A nationwide advertising agency wanted to learn: How consumers use in-home dry...

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Advertising Campaign Concept Testing

Posted by on Nov 8, 2010 in Business | 0 comments

Key concepts: Business-to-Business • Consumer Products • Focus Groups • Advertising A New England advertising agency wanted to learn the best method for promoting expensive sporting equipment to retail stores. The...

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Advertising Campaign Strategy

Posted by on Nov 8, 2010 in Business, Health | 0 comments

Key concepts: Advertising Strategy • Telephone Surveys (CATI) • Health Care A local medical facility set out to motivate people into abandoning their present healthcare insurance plans with the goal of attracting...

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State Agency Rebranding

Posted by on Nov 8, 2010 in Business | 0 comments

Key concepts: Branding • Advertising • Positioning • Telephone Surveys (CATI) • Focus Groups • In-depth Interviews A top-five-market statewide unemployment benefits agency initially sought to learn which of its...

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Public Utilities System Brand Positioning

Posted by on Nov 6, 2010 in Business, Energy | 0 comments

Key concepts: Energy • Branding • Telephone Surveys (CATI) A public utilities system in the South wanted to determine its brand positioning among residential customers and needed to measure residents’ level of...

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Evaluating a Nonprofit Brand

Posted by on Nov 6, 2010 in Business | 0 comments

Key concepts: Branding • Nonprofit • AAU Study • In-depth Interviews • Online Research An enormous public foundation that invested in large community projects according to well-defined objectives wanted to...

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