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Never Forget Your Loyalty Card Again

Posted by on Aug 20, 2014 in Business | 0 comments

Loyalty programs are structured marketing efforts designed to reward and encourage loyal buying behavior. Typically a plastic or paper...

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Gone But Not Forgotten

Posted by on Aug 18, 2014 in Business | 0 comments

Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But former customers who...

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May I Have Your “App-tention” Please?

Posted by on Jul 24, 2014 in Business | 0 comments

App retention is improving, according to data released in June 2014 by Localytics. Looking at app retention rates – the average number of...

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B2B – Check, B2C – Check, H2H – Check Plus!

Posted by on Jul 23, 2014 in Business | 0 comments

Brands often try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in...

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Closing the Gap with Project Loon and

Posted by on Jun 6, 2014 in Business | 0 comments

Imagine a world without the Internet. Seems impossible doesn’t it? But two-thirds of the world’s population does not yet have Internet...

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Sales is from Saturn, Marketing is from…Another Planet

Posted by on Jun 3, 2014 in Business | 0 comments

If ever there was a relationship in need of deeper understanding, it is that of sales and marketing within a company. Marketing is about...

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