Great Expectations – Buyers Have Them
According to Forrester Research, we are now in the “Age of the Customer.” Today, being the customer’s first choice is the only remaining...
Read More
Key Findings
Gone But Not Forgotten Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But...
Read MoreNever Forget Your Loyalty Card Again
Loyalty programs are structured marketing efforts designed to reward and encourage loyal buying behavior. Typically a plastic or paper...
Read MoreGone But Not Forgotten
Often when a customer doesn’t return to a website for a substantial amount of time they are long forgotten. But former customers who...
Read MoreMay I Have Your “App-tention” Please?
App retention is improving, according to data released in June 2014 by Localytics. Looking at app retention rates – the average number of...
Read MoreB2B – Check, B2C – Check, H2H – Check Plus!
Brands often try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in...
Read More