September and October 2010
General Women own an average of 19 pairs of underwear; men own 16 pairs. More than four in 10 consumers (41%) are now using in-store or...
Read MoreKey Findings Sept/Oct 2010
Sunday Activities On-Line Radio Americans Battle Obesity Black Americans and Technology E-Commerce Via Cell Phones Small Business Owners...
Read MoreDesigning an Air Quality Advertising Program
Key concepts: Advertising • Tracking Studies • Government Agency • Telephone Surveys (CATI) • Focus Groups • In-depth Interviews When a...
Read MoreGlobal Rebranding
Key concepts: Business-to-Business • Branding • Telephone Surveys (CATI) • Online Research A global oilfield tools and services client...
Read MoreTelecommunications Advertising Strategy
Key concepts: Advertising • Business-to-Business • Telecommunications • Telephone Survey (CATI) A telecommunications company wanted to...
Read MoreLinking EPA’s Energy Star Brand to HVAC
Key concepts: Energy • Business-to-Business • Branding • Online Research The Environmental Protection Agency (EPA) wanted to learn the...
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