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Read MoreCar rentals take a back seat to rideshare
Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with his namesake, and eventually became the first to open 1,000 rental locations around the world. Like his competitors, Hertz made his fortune from business travelers—a sector in which the US has historically dominated in worldwide spending, being edged out by China in only...
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Read MoreWhen it Comes to Marketing, is DNA TMI?
Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer genetic testing for ancestry in 2007 and now hosts DNA results for some 5 million customers. It is estimated that the number of people who have...
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Read MoreCalling Doctor AI
Can AI Heal Healthcare? It’s enough to make an administrator ill. Currently, hospitals spend more than $200 billion in administrative costs, including supplies, marketing, administrative tasks, and coding/billing—costs that increasing more rapidly than incoming patient volume. In 2014, ER visits alone reached a record high of 141 million and are predicted to increase. However, Artificial Intelligence...
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Read MoreVideos Speak Volumes
Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram, Snapchat and LinkedIn are looking for new ways to keep audiences engaged. They have every reason to be motivated: time spent on Facebook alone declined by 5% (50 million hours) in the last quarter of 2017. Stories and gossip are thought to make up 65% of our daily...
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Read MoreHow a Fresh Pastry Avoids Stale Branding
Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked that his bakery did not offer donuts. Being French, and not familiar with donuts, Ansel created the Cronut after two months of experimenting. Following a positive review by New York restaurant blog Grub Street, which garnered 140,000 links overnight, the bakery’s...
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Read MoreAlexa, What is the Future of Marketing?
Smart Speakers, Let’s Talk Volume Voice-powered smart speakers like Google Home or Amazon’s Echo will be installed in more than 55% of American households by 2022. This industry, which earned an estimated $1.4 billion in 2016, is expected to reach more than $5.5 billion by 2020. More than 20 million units were sold last year signifying that smart speakers have the potential to become more than your...
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Read MoreFor Weather-Based Marketing, the Forecast is Profitable
This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your smartphone’s weather app, you may find yourself drawn to an image of a steaming hot cup of coffee at your nearest Starbucks or be subtly prompted to book a vacation to some tropical paradise. It’s not just serendipity; marketers have been using weather apps to delve into how...
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Read MoreDepressed? Google it.
Doctors find that people are more prone to self-diagnosis than ever even though the correct diagnosis is found online a mere 34% of the time. To make matters worse people are spending more and more time in front of a computer or other screen which, in and of itself, may be a catalyst for depression. Google and the National Alliance on Mental Illness (NAMI) have teamed up to implement a tool that analyzes...
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Scenarios as Learning
By Dr. Peter C. Bishop One of the first questions people ask me when they...
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On the Horizon Futures Report
Curated by Pamela McConathy Schied, MS, Futures Studies in Commerce, College...
Read MoreNative vs. Banner: What We Actually See
In a recent neuroscience study conducted by Nielsen and commissioned by...
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