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Read MoreHow a Fresh Pastry Avoids Stale Branding
Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked that his bakery did not offer donuts. Being French, and not familiar with donuts, Ansel created the Cronut after two months of experimenting. Following a positive review by New York restaurant blog Grub Street, which garnered 140,000 links overnight, the bakery’s...
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Read MoreAlexa, What is the Future of Marketing?
Smart Speakers, Let’s Talk Volume Voice-powered smart speakers like Google Home or Amazon’s Echo will be installed in more than 55% of American households by 2022. This industry, which earned an estimated $1.4 billion in 2016, is expected to reach more than $5.5 billion by 2020. More than 20 million units were sold last year signifying that smart speakers have the potential to become more than your...
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Read MoreFor Weather-Based Marketing, the Forecast is Profitable
This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your smartphone’s weather app, you may find yourself drawn to an image of a steaming hot cup of coffee at your nearest Starbucks or be subtly prompted to book a vacation to some tropical paradise. It’s not just serendipity; marketers have been using weather apps to delve into how...
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Read MoreDepressed? Google it.
Doctors find that people are more prone to self-diagnosis than ever even though the correct diagnosis is found online a mere 34% of the time. To make matters worse people are spending more and more time in front of a computer or other screen which, in and of itself, may be a catalyst for depression. Google and the National Alliance on Mental Illness (NAMI) have teamed up to implement a tool that analyzes...
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Read MoreFor power, plug into your nearest volcano
There are 20 known “supervolcanos” around the world, including the Yellowstone Caldera, a 30 by 45-mile depression in the northwest corner of Wyoming. A supervolcano is one whose volcanic center has erupted at a magnitude of 8 (the highest) on the Volcano Explosivity Index. As a reference, the 1980 eruption of Mount St. Helens was a 5. The last supervolcano eruption occurred roughly 74,000 years ago....
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Read MoreHappy birthday hashtag—#AndGoingStrong
The hashtag celebrated its 10th birthday in August and for good reason. It is estimated that an average of 125 million hashtags are Tweeted each day and not just on the highest ranked TV hashtag #TheWalkingDead; businesspeople are using it successfully, too. To celebrate the hashtag’s momentous milestone, let’s look at some of their most effective branding strategies. You will notice that all of them are...
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Read MoreSnapchat may help you snap up new business
Have you heard of Snapchat? Your kids have. The multimedia-sharing platform that allows users to send 1 to 10-second pictures or videos before they self-destruct exploded among millennials when it launched in September 2011. It has since remained the number one ranked and used app by youth with 81% of US teens using it each month and 39% rating it as their favorite app. Snap Inc. is hoping to use this...
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Read MoreIs it Finally Time to Cut the Cord?
Dongles, cords, and camping out next to electrical outlets Have you ever found yourself walking into an airport terminal or a coffee shop and, instead of scoping out the most comfortable seat or the one with a view, choosing the chair nearest the electrical outlet? Companies and industries have taken notice. Airports, vehicle makers, electrical outlet manufacturers, and even outdoor companies – those...
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