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Read MoreSee You Later, Alligator
If you played tennis in the 1920s alongside French superstar René Lacoste, you would have been required to wear “tennis whites” consisting of a white, long-sleeved button-down shirt, long pants, and a tie. That’s a far cry from the radical colors Andre Agassi sported in the ‘80s or Serena Willams’ infamous catsuit at the French Open in 2018. Lacoste won seven Grand Slams, was ranked #1 in the world, and...
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Read MoreLet’s B2B this Popsicle Stand
For some of us, Dream Pops once described music like The Church’s “Under The Milky Way” or Mazzy Star’s “Fade Into You.” But for Apple or Starbucks folks, Dream Pops is something completely different: a non-dairy, gluten-free sugary business-to-business deal targeting the millennial generation. One that’s on target to reach $500,000 in revenue this year mostly without selling directly to the consumer....
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Read MoreThinking Inside the Box
Thinking inside the box has become an insanely successful business model Are you too tired to cook a restaurant-quality meal when you get home from work? Are you frustrated trying to stay sharp on razor technology? No problem—subscription boxes Blue Apron and Dollar Shave Club have you covered. Whether it’s dog toys, exercise gear, or even miniature painted horses, some internet company is ready to send...
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Read MoreBig Data vs. Bad Lettuce
How Walmart uses blockchain to streamline food recalls The CDC estimates that food poisoning affects one in six Americans annually, totaling approximately 128,000 hospitalizations. For foodborne illness, 2018 has been a particularly virulent year: 237 people were infected with the cyclospora protozoa this summer when they ate Del Monte Vegetable Trays; 265 got sick from salmonella at the beginning of the...
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Read MoreCar rentals take a back seat to rideshare
Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with his namesake, and eventually became the first to open 1,000 rental locations around the world. Like his competitors, Hertz made his fortune from business travelers—a sector in which the US has historically dominated in worldwide spending, being edged out by China in only...
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Read MoreWhen it Comes to Marketing, is DNA TMI?
Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer genetic testing for ancestry in 2007 and now hosts DNA results for some 5 million customers. It is estimated that the number of people who have...
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Read MoreCalling Doctor AI
Can AI Heal Healthcare? It’s enough to make an administrator ill. Currently, hospitals spend more than $200 billion in administrative costs, including supplies, marketing, administrative tasks, and coding/billing—costs that increasing more rapidly than incoming patient volume. In 2014, ER visits alone reached a record high of 141 million and are predicted to increase. However, Artificial Intelligence...
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Read MoreVideos Speak Volumes
Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram, Snapchat and LinkedIn are looking for new ways to keep audiences engaged. They have every reason to be motivated: time spent on Facebook alone declined by 5% (50 million hours) in the last quarter of 2017. Stories and gossip are thought to make up 65% of our daily...
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In a recent article “For E-Mail Newsletters, a Death Greatly Exaggerated”, the...
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Read MoreThe Misery of Flying
Fly the Friendly Skies – an oxymoron if ever there was one. It’s more like...
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