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Read MoreThere’s Meat in that Marketing Taco
Taco Bell ad pros at DraftFCB have always been known for their creativity. But will the agency’s most recent idea, a completely immersive Taco Bell experience, give the company the boost it needs to appease concerns over its financial future? In 2011, Taco Bell was sued by Amanda Obney, a customer in California who argued that Taco Bell could not call its filling “seasoned beef” because it contained too...
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Read MoreDomo Arigato, Nurse Roboto
We talk about “seeing the doctor.” But it’s really the nurse we spend most of our face-to-face health care time with. These are the unsung heroes most likely to greet you, take your vitals, listen to your medical complaints and ask all of those embarrassing questions. Compare that with a study indicating that 64% of primary doctors and 80% of specialists didn’t even ask their patients the purpose of their...
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Read MoreMeet the new Meat
Bad news for carnivores In January the National Institutes of Health reported that eating red meat daily can triple the presence of a chemical linked to heart disease, which affects nearly 610,000 people in the US each year and remains the number-one cause of death. Trimethylamine N-oxide (TMAO), a byproduct of the digestion of choline, which is abundant in red meat, egg yolks, and dairy products, along...
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Read MoreLettuce may not be as green as you thought
That wilted roughage that sits atop your burger, at best of dubious nutritious value, may leave a disproportionately large carbon footprint. Consider the work it took to chop, chill, and transport lettuce to your favorite burger joint. Researchers from Carnegie Mellon University found that, on a per-calorie basis, lettuce production results in a three-fold increase in greenhouse gas production. In the US,...
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Read MoreThe Heartbreaking Saga of Valentine’s Day Candy
More than 120 years before a clucking rabbit made their chocolate synonymous with Easter, Richard and George Cadbury had taken over their father’s ailing tea business. Shifting their product line, they pitched cocoa and chocolate drinks to Victorian England’s most prosperous families—those who could afford this luxury. This was 1824 and the cocoa beans were hand-ground by John Cadbury himself. The product...
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Read MoreSee You Later, Alligator
If you played tennis in the 1920s alongside French superstar René Lacoste, you would have been required to wear “tennis whites” consisting of a white, long-sleeved button-down shirt, long pants, and a tie. That’s a far cry from the radical colors Andre Agassi sported in the ‘80s or Serena Willams’ infamous catsuit at the French Open in 2018. Lacoste won seven Grand Slams, was ranked #1 in the world, and...
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Read MoreLet’s B2B this Popsicle Stand
For some of us, Dream Pops once described music like The Church’s “Under The Milky Way” or Mazzy Star’s “Fade Into You.” But for Apple or Starbucks folks, Dream Pops is something completely different: a non-dairy, gluten-free sugary business-to-business deal targeting the millennial generation. One that’s on target to reach $500,000 in revenue this year mostly without selling directly to the consumer....
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Read MoreThinking Inside the Box
Thinking inside the box has become an insanely successful business model Are you too tired to cook a restaurant-quality meal when you get home from work? Are you frustrated trying to stay sharp on razor technology? No problem—subscription boxes Blue Apron and Dollar Shave Club have you covered. Whether it’s dog toys, exercise gear, or even miniature painted horses, some internet company is ready to send...
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