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B2B Bullets

  • The U.S. economy appears to have entered a period of “self-sustaining” growth as revealed in written testimony to Congress by U.S. Treasury Secretary Jack Lew. He said U.S. growth of 2.5% last year and robust forecasts for this year indicated that the U.S. was set to grow “substantially faster than all of the other advanced economies combined” in 2015.
  • Unqualified leads cost marketers time, money and customers. And worse still, they can clog up databases with incomplete or inaccurate data. In a 2014 State of B2B Marketing Data Report revealed that 84% of marketing databases are barely functional, 85% of records are missing basic firmographic data and 64% are without phone numbers.
  • The top three most important objectives for Inbound Marketing in 2015 are to improve lead quality (50%), increase sales revenue (48%) and increase conversion rates (48%).
  • The three most important objectives for B2B marketing automation are to improve marketing productivity (43%), improve lead nurturing (43%) and increase lead generation (43%).
  • 48% of business-to-business marketers plan to increase spending on digital channels in 2015, compared to 45% for content marketing.

Brand Strategy Bullets

  • Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year.
  • In a recent study 86% of buyers expressed some level of desire to access interactive/visual content on demand.
  • 90% of smartphone searches result in an action, like a click to call, find your location or make an appointment and more than half of people searching on a smartphone will make a purchase.
  • The majority of TV fans are marathoners – marathon-viewers, that is. According to a November 2014 study by HUB Research, 55% of U.S. TV viewers marathon-viewed at least occasionally, with 21% doing so frequently. Meanwhile, only 17% had never watched some, most or all of a season’s worth of episodes of a show in a short period of time.

Energy Bullets

  • The Arctic Ocean is a deep central basin divided by ridges and surrounded by continental shelves. It is the smallest of the world’s ocean s, but has the highest proportion of shelves, with shelf regions covering about 50% of the marine area.
    CAFF Assessment Series No. 10
  • Today, 104 nuclear plants supply about 20% of the US electricity. The oldest plants have been operating since before 1979. There have been no new sites built since the Three Mile Island disaster (1979).
  • Fossil fuels supply about 90% of the world’s electricity. These fuels emit dangerous gasses such as carbon dioxide, sulfur dioxide, and nitrogen oxide, which create acid rain and may contribute to global warming. Nuclear energy does not directly add harmful gases to the atmosphere, but nuclear plants are expensive to build and create radioactive materials.
  • Crude futures have been whipsawing in recent weeks with the market weighing up signs of impending supply cuts and improving demand against indications of continuing global oversupply. Brent, the global price benchmark, is up more than 13% in February while U.S. crude is broadly flat for the month.
  • In a typical home, more than 9,000 gallons of water are wasted while running the faucet waiting for hot water. As much as 15% of your annual water heating costs can be wasted heating this extra 9,000 gallons

Healthcare Bullets

  • The most common cancer sites represented among male and female survivors are prostrate (43%), colon and rectum (9%) and melanoma (8%) in males and breast (41%), uterine corpus (8%) and colon and rectum (8%) in females.
  • The average American watches about 4.5 hours of TV per day, acquiring 1 mrem of X-ray radiation per year from the machine’s electric conductivity. TV sets—and computer monitors—that contain a cathode ray tube are capable of creating low-level X-rays, but the FDA requires all TV sets sold in the U.S. to be tested to make sure they do not exceed a safe level of X-ray emission. Flat-screen TVs and computers don’t use cathode ray tubes, so they don’t produce X-rays.
  • There are approximately 200 cold-causing viruses and Americans catch 1 billion colds annually with adults getting an average of two to three per year and preschoolers catching up to nine.
  • According to a Stanford University School of Medicine study, 88% of doctors surveyed said they would choose a do-not-resuscitate status if they had a terminal diagnosis rather than be hooked up to machines and feeding tubes in their final days.

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