Health Care Key Findings – Sept/Oct 2010
| Marketing Advice Sources | ||
| Injuries to Pet Owners | ||
| Americans and Exercise | ||
| Americans Battle Obesity | ||
Marketing Advice Sources
Consumers ages 18-34 say they weigh advice from a variety of sources before making a purchase decision. The chart below shows that traditional media are still more influential than online media for this demographic group.
Most Influential Advice Sources, 18-34-Year-Olds, 2009
Injuries to Pet Owners
Cats and dogs are blamed for some 86,000 annual falling injuries that send humans to the emergency room. Dogs cause seven times more injuries than cats. The most frequent injury was from people tripping or falling over their dog (31% of injuries). Most injuries caused by cats (86%) were at home, with the most common happening when owners chased their cats (12% of injuries).
Situation During Which Falling Accidents Occurred, Involving Dogs Versus Cats, 2001-2006 (Annual Estimates)
Americans and Exercise
More than one-third of adults (35%) engaged in physical activity in the first three quarters of 2009, up from 32% over the same period in 2008. This level of activity is the highest proportion in over a decade, per the Centers for Disease Control & Prevention. Among all age groups, men (38%) were more likely to engage in physical activity than women (34%). See the following chart for details.
Leisure-time Physical Activity of Adults, by Age, Men Vs. Women, 2009
Americans Battle Obesity
Americans (12%) are more likely than people in other countries (5% global average) to weigh themselves each day. When wanting to lose weight, Americans cut back on their food/calorie intake (57%), compared to a global average of 40%. More than one-half (53%) increase their physical activity, compared to a global average of 35%. Americans (26%) are more than twice as likely as the rest of the world (12%) to order smaller meals at restaurants.
Fast food is a problem for Americans’ battle with weight. Nearly one-half (49%) say they like fast food too much to give it up, compared to a global average of 29%. Some 47% like to eat junk food when they feel down, a habit of only 26% of other countries’ citizens.
Bullets
- Two-thirds of women (67%) say that insulting their cooking for a holiday meal or special occasion is the same as insulting their character.
- One in six primary grocery shoppers for their household (17%) have purchased groceries online.
- A 2009 survey shows that women’s career desires include work that makes a positive impact on society (89%), opportunity to develop professional expertise (85%), good work/life balance (80%), opportunity to express and act in line with their values (79%), and opportunity for meaningful advancement (76%).