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Bullets

B2B Bullets

  • The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position. In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.
    emarketer.com
  • Digital ad spending by the US telecom industry will reach $6.49 billion this year. Computing products and consumer electronics industry digital ad spend levels are significantly lower, at $4.44 billion in 2015.
    emarketer.com
  • 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).
    contentmarketinginstitute.com
  • In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions.
    komarketing.com
  • Nearly 64% of B2B technology buyers indicated that they read between 2 to 5 pieces of content before making a purchase.
    eccolomedia.com

Brand Strategy Bullets

  • The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for the position. In a report released in May 2015, The CDO Club estimated that the number of CDOs worldwide would double between 2014 and 2015, from 1,000 to 2,000. This was more than four times that of the 488 registered in 2013, and almost 800% more than 2012’s 225.
    emarketer.com
  • Digital ad spending by the US telecom industry will reach $6.49 billion this year. Computing products and consumer electronics industry digital ad spend levels are significantly lower, at $4.44 billion in 2015.
    emarketer.com
  • 70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).
    contentmarketinginstitute.com
  • In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions.
    komarketing.com
  • Nearly 64% of B2B technology buyers indicated that they read between 2 to 5 pieces of content before making a purchase. eccolomedia.com

Energy Bullets

  • Home to and more than 5,000 energy related firms, Houston is considered by many as the Energy Capital of the world. Houston’s economy has a broad industrial base in the energy, aeronautics, and technology industries: only New York City is home to more Fortune 500 headquarters.
    houstontx.gov
  • Natural gas and renewable energy generated more than 40% of U.S. electricity in 2014 and are the source of 93% of new power capacity built in the country since 2000.
    bcse.org
  • The U.S. power sector is decarbonizing, with the contribution of renewable energy rising from 8.3% to 12.8% in that last several years and the production and consumption of natural gas hitting record highs in 2014.  Since 2000, 93% of new power capacity built in the U.S. has come from natural gas and renewables.
    bcse.org
  • The price of solar photovoltaic panels has declined 99% over the last four decades, from $74 a watt in 1972 to less than 70 cents a watt in 2014.
    ecowatch.com
  • U.S. coal use is dropping—it fell 21% between 2007 and 2014—and more than one-third of the nation’s coal plants have already closed or announced plans for future closure in the last five years.
    ecowatch.com

Healthcare Bullets

  • Patients with low-risk chest pain are unlikely to benefit from inpatient hospital services, according to a JAMA Internal Medicine study. U.S. researchers analyzed data on more than 11,000 adults who were admitted to one of three hospitals after presenting to the emergency department with chest pain, tightness, burning, or pressure. All patients had negative results on ED-initiated serial troponin testing, normal ED vital signs, and nonischemic electrocardiographic findings.
    jamanetwork.com
  • The root of turmeric is widely used to make medicine. Some common uses are for arthritis, heartburn, stomach pain, diarrhea, intestinal gas, stomach bloating, loss of appetite, jaundice, liver problems, gallbladder disorders, headaches, bronchitis, colds, lung infections, fibromyalgia, leprosy, fever, menstrual problems, cancer, depression, Alzheimer’s disease, water retention, worms, and kidney problems. Some people apply turmeric to the skin for pain, ringworm, bruising, leech bites, eye infections, inflammatory skin conditions, soreness inside the mouth, and infected wounds.
    webmd.com
  • Scientists aren’t sure exactly what causes psoriasis, but it’s linked to a problem with your immune system, your body’s defense against germs. If you have psoriasis, your immune system mistakenly attacks healthy skin cells, as if it were fighting an infection. Your body responds by making new skin cells every few days instead of the usual 4 weeks. Those new skin cells build up on your body’s surface and form a rash.
    webmd.com
  • One in 5 adults and teenagers smoke. Each day, more than 3,200 people under 18 smoke their first cigarette, and approximately 2,100 youth and young adults become daily smokers. Nine out of 10 smokers start before the age of 18, and 98% start smoking by age 26.
    betobaccofree.hhs.gov
  • Losing your teeth is not a natural part of aging. The major reason for tooth loss is periodontal disease and, in most cases, periodontal disease can be avoided. More and more people are keeping their teeth into old age due to proper dental hygiene. In fact, according to statistics, 52% of adults over the age of 65 still had most of their natural teeth in 2003. That is quite the flip-flop considering that back in the 1950s over 50% of adults over 65 were edentulous (toothless).
    flynndentist.com

 

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