Bullets, April 2013

Bullets

Business to Business

• 43% of B2B marketers say improving customer engagement is their most important objective. 37% say increase website traffic, 34% say increase content reach, 29% say increase lead quality and 27% say increase lead quantity. (socialmediab2b.com)
• More than three-quarters of U.S. men (78%) have stolen small office supplies such as envelopes or paper clips from their workplaces. (AskMen; 415-896-3700)
• More than eight in 10 Americans ages 35-54 (86%) will choose to shop at a store offering free WIFI over one that doesn’t offer it. (JiWire; 415-821-8600)
• B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). (Earnest Agency)
• Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” (Marketing Charts)

 Brand Strategy

• Al Pacino’s face was the original homepage of Facebook. Prior to a major homepage redesign back in 2007, Facebook’s front page used to feature a man’s face partly obscured behind a cloud of binary code. Dubbed the “Facebook guy”, it was not known who the mystery man was until it was recently revealed in David Kirkpatrick’s book The Facebook Effect that the image is a manipulated photo of Al Pacino created by a friend and classmate of Mark Zuckerberg. (mashable.com)
• More than half of Americans who own smartphones and/or tablets (55%) trust advice they find online more than advice from their parents. (Citrix; 408-790-8542)
• Tablet owners will spend $3 billion annually on purchases made in gaming apps by 2016. (Juniper Research; 408-716-5483)
• While 76% of marketers believe they know what their consumers want in terms of social media content and interaction, only 34% have actually asked those buyers. On the B2C side, there is a disconnect between what marketers think consumers think is important and what they actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (estrategytrends.com)
• Despite growing interest in the concept of social business, less than 20% of U.S. companies have integrated social media with their customer service, sales, or product development processes. (eMarketer)

Energy

• Only 28% of Americans say dealing with global warming is a top priority for the president and Congress this year, little changed from the 30% that said this in 2009. (pewresearch.org)
• About half (48%) of Americans favor the increased use of the fracking process, a drilling method that uses high-pressure water and chemicals to extract oil and natural gas from underground rock formations, while 38% are opposed. (pewresearch.org)
• By a wide margin, 70% – 23%, American voters support building the proposed Keystone XL oil pipeline that would transport oil from Canada to refineries in the U. S. (foxnews.com)
• Six in 10 consumers (60%) believe products’ claims of environmental friendliness are often exaggerated or misleading. (BrandSpark; 647-727-4578)
• More than half of consumers worldwide (55%) are willing to pay more for products in environmentally friendly packaging. (Ipsos InnoQuest; 516-507-3515)
• Each year, approximately 10 tropical storms form over the Atlantic Ocean, Caribbean Sea and Gulf of Mexico, and out of these, six become hurricanes. Approximately five hurricanes strike the U.S. coastline during an average three-year period, and of these, two are major hurricanes over 110 miles per hour. (randomhistory.com)

Healthcare

• More than a quarter of Americans (26%) have government-based health insurance, including Medicare, Medicaid, and military benefits. (Gallup; 202-715-3030)
• Almost four in 10 Americans (39%) say more than a quarter of the food they eat is gluten-free. (The Hartman Group; 425-452-0818)
• More than 1,350 healthcare clinics can be found in drugstore and retail settings nationwide, and the country’s largest retail clinic chain, CVS Caremark MinuteClinic, plans to add 100 new clinics every year for the next few years. (healthcaredesignmagazine.com)
• More than a quarter of Americans who buy vitamins and supplements (28%) get most of their information about these products from friends and relatives rather than doctors or pharmacists. (AccentHealth; 813-349-7100)
• The Mayo Clinic started the Center for Social Media in July 2010, unofficially becoming the global face of social media for the healthcare industry. Since its creation, the center has accumulated more than 140 member organizations worldwide. The Mayo clinic has a simple 12 word social media policy: “Don’t Lie, Don’t Pry, Don’t Cheat, Can’t Delete, Don’t Steal, Don’t Reveal”. (cnn.com)

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