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Bullets September 2013

Bullets

75% of engagement on a Facebook post occurs within the first five hours. It only takes 2 hours, 30 minutes for a post to get 75% of the total impressions it will get. In regard to reach, 75% of your post’s audience sees your post in less than 2 hours. Furthermore, it takes just 30 minutes for a post to get 50% of its global reach. (Wisemetrics.com)
Americans watched 20.1 billion online video ads in June 2013, up 27% from the previous month. (comScore 703-438-2000)
More than eight in 10 U.S. bank account holders (85%) are concerned about online banking fraud. (Entersekt 678-781-7238)
B2B Content Marketing tactics usage trends from 2011 to 2012: Use of research reports has risen from 25% to 44%; Use of video has risen from 52% to 70%; Use of mobile content has risen from 15% to 33%;Use of virtual conferences has risen from 10% to 28%. (toprankblog.com)
78% of CMOs say the marketing organization’s influence on corporate strategy is much greater, and 56% agree that they’re spending more time in front of the board of directors. (marketingcharts.com)

75% of engagement on a Facebook post occurs within the first five hours. It only takes 2 hours, 30 minutes for a post to get 75% of the total impressions it will get. In regard to reach, 75% of your post’s audience sees your post in less than 2 hours. Furthermore, it takes just 30 minutes for a post to get 50% of its global reach. (Wisemetrics.com)
ANA’s newest Trends in Agency Compensation survey reports fee-based compensation is on the rise, representing 81% of comp agreements in 2013. The use of risk-reward structures, where agencies risk a downside if they underperform, has risen sharply over the past three years. Tellingly, there’s been a huge jump in the involvement of procurement teams in agency compensation reviews, to 82% from 56% over the past three years. (adweek.com)
Nearly all Americans (97%) watch TV, according to Viamedia. More than seven in 10 (72%) watch cable TV, and 33% watch on devices other than TV sets (smartphones, tablets, or computers). (Consumer Trend Research)
E-commerce accounted for 5.4% of total retail sales in the U.S. in Q4 2012, up from 3.6% in Q1 2008, according to Nielsen, and is expected to grow 8.5% annually through 2016, nearly double the rate of any other single retail channel. (State of the Shopping Center)
One in seven opt-in commercial emails (14%) sent to U.S. consumers in the first six months of 2013 never made it to the intended recipients. (Return Path 212-905-5500)

Nationwide, nearly 125,000 convenience stores are responsible for an estimated 80% of all gas sold in the United States, according to National Association of Convenience Stores. (forbes.com)
It can take up to 7 million gallons of water to frack a single well, and at least 30% of that water is lost forever. (popularmechanics.com)
About 40% of all seaborne cargo is oil, and there is literally more seaborne cargo at any given time (by weight) than there are fish in the sea. (forbes.com)
The difference in power generation between solar power and oil production is more than the difference between a professional bicyclist and a Formula 1 racecar. If solar power generation doubled every decade for 100 years, it would still be pretty far behind oil today. (forbes.com)
Over the next three years, wind power is expected to increase by a whopping 34%. Predictions were pushed 9 percentage points higher after Congress voted in January to extend wind’s renewable-energy production tax credit. (fool.com)

The top-grossing athletic fundraisers in 2012 (revenue in millions) were Relay for Life (American Cancer Society) $407.5; Race for the Cure (Susan G. Komen for the Cure) $126.8; March for Babies (March of Dimes) 107.0; Heart Walk (American Heart Association) 97.8; and Bike MS (National MS Society) 82.3. (Run Walk Ride Fundraising Council)
13% of American women 50 or older experience symptoms of an eating disorder; 60% report that their concerns about weight and shape negatively affect their lives; and 70% are trying to lose weight. (aarp.org)
Americans who live in rural areas are 22% more likely to die from injuries than peope who live in cities. (Perelman School of Medicine, University of Pennsylvania 215-349-8369)
Americans who never attend religious services are almost three times as likely to smoke as those who attend at least weekly. 30% vs. 12%. (Gallup 202-715-3030)
Increased use of imaging (e.g., CT, MRI) has led to sharp increases in the incidental diagnosis of low-risk thyroid cancers that often are treated unnecessarily, according to a BMJ analysis. Thyroidectomy is being performed more and more often, rising by 60% between 1996 and 2006. While diagnosis of low-risk lesions has tripled over the past three decades, the death rates from thyroid cancer have remained stable. (NEJM Journal Watch)