Visualizing with Video and Infographics

Let’s face it, humans are visual. We understand images instantly, which is why visual communication is so powerful. But we can’t make the mistake of thinking that if we throw a few images into our content we’ve sealed the deal. There must be intent to what we do and an understanding of the message we are trying to send. We picked up these statistics from our friends at hubspot.

Generally speaking, colored visuals increase people’s willingness to read a piece of content by 80%, and, while three days later people are only likely to remember 10% of information they hear, a relevant image paired with that same information results in 65% retention. In fact, 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%), with 65% of senior marketing executives agreeing that visual assets (photos, videos, illustrations and infographics) are core to how their brand story is communicated. Let’s face it, content with relevant images gets more views than content without, 94% more in fact.

How is it possible then that only 27% or marketers have a process in place to aggregate, organize and manage the visual assets being used across their marketing teams? The good news is that 39% of them believe that more of their budget should be allocated to acquisition of creation of compelling visual assets and 73% of content creators plan to prioritize creating more engaging content in 2016.

Video and Infographics are a big part of the mix, with 51.9% of marketing professionals worldwide naming video as the type of content with the best ROI and infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62%.

Here a couple of fun statistics on video:

• Shoppers who view video are 1.81 times more likely to purchase than non-viewers.
• Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.
• Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.

We also got these facts about infographics from hubspot.

• Infographics are “Liked” and shared on social media 3 times more than any other type of content.
• 60% of marketers predict the use of infographics will increase in 2016 compared to 2015.

These facts prove that seeing is believing.

Bullets

• Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. office.xerox.com

• 90% of people trust product or service recommendations from people they know, while only33% trust messages from a brand. kredible.com

• Demographic and socio-economic shifts are expected to have nearly as strong an impact on business models and organizational structures as technological change. weforum.org

• Individuals are currently bombarded with marketing messages. According to certain sources, people come into contact with anywhere from 3,000 to 5,000+ brand messages a day. The value of simply getting in front of a prospect has been diluted.stratabeat.com

• According to eMarketer, spending on mobile adverts aimed at smartphone and tablet users is expected to hit $100bn worldwide. smartinsights.com