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December 2012

Bullets

Some 15% of online news consumers get their news via social media. More than a fifth get their news via Twitter. (marketingprofs.com)
More than half of all dollars spent on Facebook (53%) are ads targeted toward men. (Kenshoo Social)
Consumers spend an average of 169 seconds per visit to ecommerce sites. (Sumall)
Purchases made via mobile grew 99% (in dollar sales) between 2011 and 2012. (Internet Retailer)
A third of travelers ages 18-29 (33%) choose restaurants or coffee shops based on whether or not they have power outlets available. (Intel)

A quarter of YouTube video viewing (25%) is on mobile devices. (YouTube)
Some 16% of mobile device users plan to do all or most of their holiday shopping via smartphone or tablet in 2012. (MarketLive)
About one in four Americans (27%) believe they’ll be better off financially a year from now. (SymphonyIRI)
Nearly a quarter of Google searches (24%) are to find local businesses. (Chitika)
Today’s consumers are much more likely to order pizza online – 16% say they always or almost always do. (Pizza Power Report)

According to Google, the energy it takes to conduct 100 searches on its site is equivalent to a 60-watt light bulb burning for 28 minutes. (pcmag.com)
With 104 operating reactors, the United States produces more electricity with nuclear power than any of the 30 countries with that capability. (Forbes.com)
30% of energy used in buildings is used either inefficiently or unnecessarily. (SEMCO Sustainable Energy Management)
China is the world’s second largest oil consumer behind the United States, and the largest global energy consumer, according to the International Energy Agency. (IEA)

Only 5% of Americans who purchase gluten-free products do so because they have celiac disease. (The Hartman Group)
A third of chefs (33%) at U.S. restaurants with table service say their restaurants have vegetable gardens. (National Restaurant Association)
Only 28% of smokers think secondhand smoke is very harmful; 63% of nonsmokers do. (Gallup)
Half of Americans (50%) are trying to cut back on foods and beverages with added sweeteners. (International Foods Information Council Foundation)
More than six in 10 Americans (63%) think a low-fat diet is healthier than a low-carbohydrate one. (Gallup)