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Brand Strategy Key Findings: January 2013

Digital Marketing is on Fire!

Digital Marketing is on Fire!

Shaking hands fireDigital marketing is on fire — as each year brands increase their level of engagement with social media, according to the 2nd Annual 2012 Webmarketing123 State of Digital Marketing Survey of marketing pros. A full 90% of those surveyed said they plan to increase or maintain their spending in 2013 on Search Engine Optimization (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM). Top objectives for B2B digital marketers? Generating leads (54%), increasing brand/product reputation and awareness (28%) and boosting sales (10%); objectives for B2C online marketers: boosting awareness (33%), increasing sales (26%) and generating leads (22%). Two-thirds of marketers now say they are “moderately” or “fully” engaged with social media, while 1 in 10 still have no social media presence. Using more sophisticated measurement tools, 8 out of 10 online marketers report leads or sales from social media efforts, including new strategies using Linkedin. According to the report, B2C marketers generating leads and sales on Linkedin has increased 75% since 2011, while leads and sales on Facebook have declined about 20%. Most B2Cs (90%) are managing their social media in-house.



  • More than a third of consumers (36%) are interested in receiving social media messages from brands about upcoming sales. (
  • Nearly a quarter of opt-in marketing emails (24%) opened by consumers are opened within the first hour after delivery. (GetResponse 877-362-4547)
  • Nearly six in 10 consumers (57%) say they’re buying only what they need. (BIGinsight 614-846-0146)
  • 17 million Americans are compulsive shoppers/spenders with men and women affected about equally. (The Shulman Center)
  • Three in 10 US mobile app users want retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers. (

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