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  • 94 percent of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform).
  • 58 percent of B2B marketers use search engine marketing, making it the paid method used most often to promote/distribute content (they also say it’s the most effective paid method).
  • 78 percent of companies will try / are trying to differentiate through customer experience in 2015.
  • 68 percent of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a new B2B vendor.
  • 81 percent of marketing executives are shifting their budgets to become more customer-focused (vs. channel or product-focused).

Brand Strategy

  • As of April 2015, more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
  • Approximately 91percent of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size.
  • Four times as many online consumers would rather watch a video about a product than read about it.
  • The marketing technology landscape has basically doubled in vendor size, having grown to as many as 2,000 potential vendors, across over 40 technology categories, in the past year.
  • 31percent of senior marketers claimed that marketing automation was their biggest challenge to date.


  • U.S. regular gasoline monthly average retail prices reached a 2015 high of $2.72/gallon (gal) in May, an increase of 25¢/gal from April.
  • new study finds an association between living close to fracking wells and babies who were born small for their gestational age.
  • There are still 2.5 million Americans who have been unemployed for half a year or longer and are still actively searching for work. Nearly 29 percent of all unemployed workers fall into this long-term unemployed category. The average length of time someone has spent unemployed is about seven and a half months, nearly double what it was right before the recession.
  • EIA forecasts that the average U.S. residential electricity customer will spend 4.8 percent more during the upcoming summer months than during the same period last year. This increase in the average residential bill reflects a projected 2.6 percent increase in average electricity usage and a 2.1 percent increase in the average retail price of electricity.


  • In 2014, Americans spent an estimated $88 billion on dietary supplements, fortified foods, and functional foods and beverages, according to the Nutrition Business Journal.
  • A 2009 JAMA Internal Medicine study found that nearly 70 percent of Caucasians, 90 percent of Mexican-Americans, and 97 percent of African Americans in the U.S. have insufficient blood levels of vitamin D.
  • A study published in the British Journal of Dermatology found that healthy women age 21-47 who ate 55 grams (about ¼ cup) of lycopene-rich tomato paste every day for 12 weeks experienced significant protection against acute – and potentially long-term – sun damage.
  • Hot tubs and five-minute hot showers can measurably lower anxiety levels, and hydrotherapy was shown to help reduce the psychological stress and physical symptoms of a group of 139 people with rheumatoid arthritis.
  • The average American boy or girl spends just four to seven minutes in unstructured outdoor play each day, and more than seven hours each day in front of an electronic screen.

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