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B2B Bullets

  • 35 percent of B2B marketers say they have a documented content marketing strategy while 48 percent say they have a content marketing strategy, but it’s not documented.
  • Content marketing is 62 percent less expensive than traditional marketing, according to Demand Metric.
  • Brand awareness is the goal of 84 percent of B2B marketers, according to CMI’s 2015 B2B Content Marketing Benchmarks and Trends.
  • 87 percent of millennials agree that their smartphone never leaves their site, day or night and 60 percent believe that in the next five years everything will be done on mobile devices.
  • 78 percent of companies will try / are trying to differentiate through customer experience in 2015.

Brand Strategy Bullets

  • Research from the U.S. Travel Association says 40 percent of American workers are not using all of their vacation days. 40 percent are afraid of the work they’ll face when they return; 35 percent say they’re afraid no one else can do their jobs; 32 percent are worried that taking a vacation puts extra pressure on their colleagues to do their jobs; and 25 percent are afraid of losing their jobs when they take a vacation.
  • A survey of marketing professionals found that 78 percent had mistakenly forwarded a “sensitive” message to the wrong person.
  • Research in a recent BIA/Kelsey report suggests that the social ad market may reach $11 billion by 2017, up from $4.7 billion in 2012.
  • The mobile trend has unsurprisingly included social network usage and advertising. According to BIA/Kelsey, both Twitter and Facebook have passed the 50 percent mobile usage mark, and about 30 percent of Facebook’s ad revenue comes from mobile.
  • Across all video ads, the CTR rate on Facebook is up 57 percent over last quarter and as a result, 31 percent of Facebook budgets have shifted to video due to higher performance.

Energy Bullets

  • The price of solar photovoltaic panels has declined 99 percent over the last four decades, from $74 a watt in 1972 to less than 70 cents a watt in 2014.
  • China is now generating more electricity from wind farms than from nuclear plants, and should have no trouble meeting its official 2020 wind power goal of 200,000 megawatts. For perspective, that would be enough to satisfy the annual electricity needs of Brazil.
  • U.S. coal use is dropping – it fell 21 percent between 2007 and 2014 – and more than one-third of the nation’s coal plants have already closed or announced plans for future closure in the last five years.
  • Some 37 countries, including the U.S., have national production or investment tax credits for renewable energy.
  • Bike-sharing programs have sprung up worldwide in recent years. More than 800 cities in 56 countries now have fully operational bike-share programs, with over 1 million bikes.

Healthcare Bullets

  • In a study of more than 75,000 people with diabetes, those who received group diabetes education, as opposed to individual counseling, were less likely to end up in the hospital or ER for severely low or high blood sugar.
  • More people in the United States are addicted to nicotine than to any other drug. Research suggests that nicotine may be as addictive as heroin, cocaine, or alcohol.
  • In one analysis of data from nearly 30,000 people in 52 countries, those who owned both a car and TV had a 27 percent higher risk of heart attack than those who owned neither.
  • Each year, smoking or exposure to secondhand smoke causes 443,000 premature deaths and costs the nation $193 billion in health bills and lost productivity, according to the Centers for Disease Control and Prevention. The CDC says 19.3 percent of U.S. adults smoked last year, down from 42.4 percent in 1965.
  • There are nearly 7 million stroke survivors in the U.S. Stroke is the 5th leading cause of death in the U.S. Up to 80 percent of strokes are preventable.


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