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Factastic Findings – June, 2016


  • 44% of B2B marketers meet daily or weekly—either in person or virtually—to discuss the progress of their content marketing program; however, the more effective the organization is at content marketing, the more often they meet (61% of the most effective meet daily or weekly).
  • 53% of decision makers eliminated a vendor from consideration based on information they did or did not find about an employee online.
  • Whether mobile apps or on-site web apps, in 2016 more B2B firms will find ways to incorporate apps as part of their marketing
  • Overall, B2B marketing budgets are expected to increase, on average, by about 5% in the coming year. But spending on digital marketing programs is projected to risethree times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

Brand Strategy

  • Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%.
  • 90% of people trust product or service recommendations from people they know, while only33% trust messages from a brand.
  • Demographic and socio-economic shifts are expected to have nearly as strong an impact on business models and organizational structures as technological change.
  • Individuals are currently bombarded with marketing messages. According to certain sources, people come into contact with anywhere from 3,000 to 5,000+ brand messages a day. The value of simply getting in front of a prospect has been
  • According to eMarketer, spending on mobile adverts aimed at smartphone and tablet users is expected to hit $100bn worldwide.


  • 95% of Americans don’t realize that “chlorine smell” in water usually means that there’s not enough chlorine in a swimming pool. Three in four mistakenly think it means too much chlorine. Water Quality and Health Council survey of 1,500 U.S. adults – USA Today
  • S. power plants used renewable energy sources, including water, wind, biomass wood and waste, geothermal, and solar, to generate about 13% of the electricity produced in the United States during 2015.
  • Power generation is a leading cause of air pollution and the single largest source of U.S. global warming emissions. Coal is the worst offender, a dirty energy source that produces less than half our electricity but nearly 80% of all power plant carbon emissions.
  • The sun could be the world’s largest source of electricity by 2050, ahead of fossil fuels, wind, hydro and nuclear, according to a pair of reports issued by the International Energy Agency (IEA).
  • The World Bank offered a forecast that 2016 oil would fall 4% from an average price per barrel of $49.70 to $47.70 based on Brent, Dubai and West Texas Indicators for crude oil. After 2016, The World Bank expects crude oil prices to steadily increase with a projection of $56.90 in 2020 and $70.80 in 2025 in terms of real U.S. dollars rather than nominal dollars.


  • Raising the minimum hourly wage in every state by as little as $1 above the federal level might lead to fewer infant deaths and cases of low birth weight babies, a new study suggests. The researchers, who looked at three decades of data, found a pattern: states that had a minimum wage that was $1 above the federal level had a 4% decrease in infant deaths. At the same time, the number of newborns with a low birth weight dipped by 1% to 2%.
  • Over 9.6 million people signed up for health coverage through in 2016. This includes about 4 million new consumers, which means about 42% of those who signed up for coverage through for 2016 are new to the Marketplace.
  • Researchers found that people who ate three or more servings of whole grains a day had a 20% reduced risk of premature death during the study period, compared to those who ate fewer or no servings of whole grains.
  • According to the American Cancer Society, in 2016 about 246,660 new cases of invasive breast cancer will be diagnosed in women, and about 61,000 new cases of carcinoma in situ (CIS), an early, non-invasive form of the disease, will be diagnosed.
  • One in 15 people in the U.S. will be diagnosed with lung cancer in their lifetime, and more than 221,000 people in the U.S. will be diagnosed with lung cancer this year. 60% to 65% of all new lung cancer diagnoses are among people who have never smoked or are former smokers.

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