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Bullets April 2013


Business to Business

  • 64% of B2B marketers who indicate greater adoption of modern marketing practices still say that email is their most important digital activity. Interestingly, social media (42%) follows email, though it trails by a relatively large margin. PR, blogging, and customer case studies (31%) and search marketing (28%) remain in the mix, while webinars and virtual events have become more important over time, cited by 28% of respondents. (
  • 40% of U.S. online time is spent on just three activities: social networking, playing games and emailing. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. (
  • Blogs, social media and organic search are the least expensive marketing channels. SEO leads have a 14.6% close rate, while outbound sourced leads have a 1.7% close rate. 65% of B2B companies report that they have acquired a customer through LinkedIn. (
  • 86% of business technology decision makers use social media for professional reasons. (
  • Only 24% of small businesses have integrated social media in a structured way in their business and only 49% of small businesses consider social media marketing effective. (

 Brand Strategy

  • U.S. consumers rate 61% of brands “okay” to “very poor” in terms of customer experience they provide. (Forrester Research; 617-613-5730)
  • Nearly all shoppers (95%) have bought private-label products in the past year. More than half say they’ve increased their use of private-label products in categories such as dairy products, household paper goods, frozen vegetables, dry foods and bottled water. (
  • Eight in 10 U.S. consumers (80%) feel very strongly that making a purchase does not give the company permission to market to them via email. (RegReady; 301-990-9668)
  • Four in 10 online shoppers (40%) make more purchases from companies that personalize the shopping experience across all channels than from those that don’t. (MyBuys 650-544-2400)
  • Almost a third of Americans (32%) are unaware that companies “listen in” on social media conversations. (NetBase; 650-810-2100)


  • Six in 10 (61%) Americans describe themselves as knowledgeable about energy issues, including sources of electrical power and energy efficiency, according to results of a new Harris Poll. This is relatively unchanged since 2009 when 59% of Americans described themselves as knowledgeable about energy issues. (
  • While only four in 10 shoppers are willing to pay more for environmentally friendly products, more than eight in 10 appreciate when the manufacturer bears the burden of producing environmentally friendly packaging. (Better Homes and Gardens)
  • The average price of a solar panel has declined by 60% since the beginning of 2011 and while these price drops are beneficial for solar consumers, the sharp fall in prices, due in part by a global oversupply, has put a serious strain on solar manufacturers worldwide. (
  • Today hydraulic fracturing is used in about nine out of 10 onshore oil and gas wells in the United States, with an estimated 11,400 new wells fractured each year. In 2010, about 23% of the natural gas consumed in the United States came from shale beds. (
  • According to research from Cornell University, beef production requires a ratio of energy expended to protein content of 54:1, compared with just 4:1 for chicken. (


  • American children get about 25% of their total vegetables in the form of potato chips and french fries. Adults eat an average of four servings of french fries a week. (
  • 80% of U.S. teenagers are eating diets that put them on a clear path to heart disease. (
  • Sugar sweetened beverage consumption was linked to 133,000 deaths from diabetes, 44,000 deaths from cardiovascular disease and 6,000 deaths from cancer. (
  • Women who used ibuprofen or acetaminophen two or more days a week increased their risk of hearing loss by up to 24%, depending on how much they took according to research from Brigham and Women’s Hospital in Boston. (
  • More than a quarter of Americans (26%) have government based health insurance, including Medicare, Medicaid, and military benefits. (Gallup; 202-715-3030)
  • More than four in 10 adults age 55 and older (44%) have asked a doctor for information about vitamins or supplements. Three percent of vitamins taken by US adults are in gummy form. (AccentHealth; 813-349-7100 & Church & Dwight; 609-683-5900)

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