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Bullets February 2013


Business to Business

  • In response to economic challenges, 45 percent of women owned businesses (WOBs) are focused on controlling costs, while 31% are concentrating on increasing sales. Additionally, 56 percent of WOBs owners said social media is “very important” or “important” to their business, and 39 percent increased their involvement in civic, social or school activities to boost their exposure and create value for their communities. (
  • Half of mobile users (50 percent) who opt in to receive text messages from marketers have iPhones. (
  • Nearly six in 10 (59 percent) online adults who read user travel reviews ignore extreme comments (positive or negative) when reading reviews of hotels. (TripAdvisor; 617-670-6300)
  • Emails with subject lines of either less than 30 characters, or longer than 90 characters work best in B2B emails. Using 90 characters and upwards produced the highest response rates because more benefits can be communicated by using more characters. Snappier subject lines that used 30 characters or less performed well in the case for transactional or direct-action emails. Shorter subject lines (14 or fewer words) produced considerably higher engagement than longer subject lines. (Adestra)
  • More than half of women (54 percent) have sent an email to the wrong person. (Women’s Health; 800-324-1731)

 Brand Strategy

  • Approximately 110 million roses, mostly red, will be sold and delivered within the three-day Valentine’s Day time period, 73% purchased by men and 27% purchased by women. On average, men shell out $130 each on candy, cards, jewelry, flowers and dates, which is more than double what women commit to spending. However, 15% of U.S. women send themselves flowers on Valentine’s Day and about 3% of pet owners will give a Valentine’s Day gift to their pets. (,
  • Some 4 percent of moms say their dream app would remind their husbands to bring flowers. (Meredith Corp.’s Parents Network; 212-315-3710)
  • Over 800 million unique users visit YouTube each month; Over 4 billion hours of video are watched each month on YouTube and 72 hours of video are uploaded to YouTube every minute. (
  • 70 percent of mobile users utilize their device for searches once a week or more. Sixty-four percent use social media for searches once a week or more. Both platforms outperformed search engines (61 percent) and local-search sites (49 percent). Print [directory] users are the least engaged with the medium; only 27 percent use it once a week or more. (
  • Dining out at restaurants (59 percent) and going out for entertainment (49 percent) are the expenses most commonly cut by U.S. consumers. (GfK Roper Reports; 908-875-9844)


  • The energy economy is the foundation of the U.S. economy. The crude oil and natural gas industry contributes more than $1 trillion annually to the U.S. economy, or more than seven percent of the U.S. gross domestic product. And it supports more than nine million jobs. (
  • An area of the sun’s surface the size of a postage stamp shines with the power of 1,500,000 candles, and all the coal, oil, gas, and wood on Earth would only keep the sun burning for a few days. (
  • There are approximately 121,446 gas stations in the U.S. and 82.2 percent of them have convenience stores. Gas stations employ close to a million employees (926,792) with an annual payroll of $13 billion. (
  • Fracking, while possibly significantly increasing America’s level of energy independence and helping transition us to a lower-carbon future, is included in the second largest sector in terms of greenhouse emissions. One of its major components, methane, is a highly potent greenhouse gas. (
  • U.S. homes built in 2000 and later consume only 2% more energy on average than homes built prior to 2000, despite being on average 30% larger, according to analysis from EIA’s most recent Residential Energy Consumption Survey (RECS). (


  • Almost 90 percent of visits to primary health care providers are due to stress-related problems and stress has been linked to all the leading causes of death, such as cardiovascular disease, cancer, accidents and suicide. Nearly one-half of all adults suffer adverse effects from stress and it is estimated that one million Americans miss work due to stress-related complaints. (
  • 34 percent of American adults take at least one prescription drug, 11.5 percent take three or more prescriptions drugs and 6.5 percent take four or more prescription drugs. While drugs are our most effective and cost effective treatment (and prevention) of many leading diseases, they are at times and in large numbers being abused. Those at the highest income levels and those at the lowest, are more likely to be taking prescription drugs than the middle class.  However, it is the lowest income Americans who are most likely to be on 4 or more drugs. (
  • Coughing can cause air to move through your windpipe faster than the speed of sound — over a thousand feet per second! (
  • More than 90 percent of people ages 18-24 said they would trust health information they found on social media channels. Patients are also taking to the Interwebs to talk about the care they received: 44 percent of people said they would share positive or negative experiences of a hospital or medical facility, and 42 percent said they wouldn’t hesitate to post comments about a doctor, nurse or healthcare provider on social media. (
  • Half of health care spending is used to treat just five percent of the population. A recent study found that U.S. health care spending is higher than that of other countries most likely because of higher prices and perhaps more readily accessible technology, greater obesity, an older population, and a greater supply of utilization of hospitals and doctors. (

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