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Bullets January 2013


Business to Business

  • Six in 10 consumers (66%) prefer web retailers, and more than four in 10 online shoppers (45%) have bought something online that they wouldn’t buy in person. (
  • 59% of consumers are more likely to buy when brands answer the phone in under a minute; 73% are more likely to recommend highly responsive brands to other consumers. (
  • More than six in 10 smartphone users (61%) say that if they don’t find what they want right away on a mobile site, they’ll leave. (
  • Gen Y was responsible for 30% of all spending on books in 2011 – knocking baby boomers out of the bibliophilic top spot for the first time in years. The panel of 70,000 book buyers of all ages made 39% of their purchases through online retailers. E-books jumped from 4% to 14% of all book purchases between 2010 and 2011. (
  • 50% of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. More than one-third (37%) of U.S. Internet users listened to music on Pandora and other Internet radio services, while an equal percentage (36%) used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio. (

 Brand Strategy

  • More than a third of consumers (36%) are interested in receiving social media messages from brands about upcoming sales. (
  • Nearly a quarter of opt-in marketing emails (24%) opened by consumers are opened within the first hour after delivery. (GetResponse 877-362-4547)
  • Nearly six in 10 consumers (57%) say they’re buying only what they need. (BIGinsight 614-846-0146)
  • 17 million Americans are compulsive shoppers/spenders with men and women affected about equally. (The Shulman Center)
  • Three in 10 U.S. mobile app users want retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers.


  • The automobile is the most recycled consumer product in the world today. Recycling just one car saves 2,500 pounds of iron ore, 1,400 pounds of coal and 120 pounds of limestone. Virtually every car taken off the road today is recycled – thanks to the steel and iron content. Using recycled steel to make new steel saves energy. In fact, the steel industry saves enough energy in one year to electrically power 18 million homes for one year. (
  • The average American office worker uses about 500 disposable cups every year. (
  • Every year, Americans use approximately 1 billion shopping bags, creating 300,000 tons of landfill waste. (Clean Air Council 2009, May Why Plastic Bag Fees Work.)
  • The oil from just one oil change is enough to contaminate one million gallons of fresh water. Americans who change their own oil throw away 120 million gallons of reusable oil every year. (
  • Airports and airlines recycle less than 20 percent of the 425,000 tons of passenger-related waste they produce each year. (
  • Between Thanksgiving and New Year’s, an extra million tons of waste is generated each week. (


  • The United States is the only industrialized country in the world without a universal health insurance system. (
  • 75% of all health care dollars are spent on patients with one or more chronic conditions, many of which can be prevented, including diabetes, obesity, heart disease, lung disease, high blood pressure, and cancer. (
  • There are four times as many health care lobbyists in Washington as there are members of Congress. (
  • An estimated seven to 10 million people worldwide live with Parkinson’s disease. In the United States, as many as one million individuals live with PD, which is more than the combined number of people diagnosed with multiple sclerosis, muscular dystrophy and Lou Gehrig’s disease. Approximately 60,000 Americans are diagnosed with Parkinson’s disease each year, and this number does not reflect the thousands of cases that go undetected. Incidence of Parkinson’s increases with age, but an estimated four percent of people with PD are diagnosed before the age of 50. Statistics have shown that men are slightly more likely to have Parkinson’s disease than women. (Parkinson’s FAQ)
  • The flu kills about 36,000 people each year in the US—90% of those who die of the flu are 65 or older. (

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