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Bullets – January 2015



  • Some shocking Content Marketing research results reveal that only 44% of B2B marketers have a documented content strategy and small companies are 40% more likely to have someone in charge of content marketing than larger enterprises.
  • Companies that blog more than 15 times per month get 5 times more traffic. The average content length for a page that ranks in top the 10 position is 2000 words and articles with images get 94% more views.
  • People want to be in control of the content they receive: 86% of people skip TV commercials, 44% of direct mail is never opened and 91% of people have unsubscribed from company emails they previously opted into.
  • Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy.
    Social Fresh
  • In 2014, 39% of B2B buyers identified that they share infographics on social media frequently.

Brand Strategy

  • 65% of U.S. smartphone users check their phones within 15 minutes of rising and 64% check their phones within 15 minutes of going to bed.
  • 87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device.
  • Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
  • B2C marketers are more likely to use original videos (63% B2C vs. 56% B2B) and original visual assets (63% B2C vs. 56% B2B).


  • December was the sixth consecutive month in which monthly average Brent prices decreased, falling $17/barrel (bbl) from November to a monthly average of $62/bbl, the lowest since May 2009. The December price decline reflects continued growth in U.S. tight oil production, strong global supply, and weakening outlooks for the global economy and oil demand growth.
  • Driven largely by falling crude oil prices, U.S. weekly regular gasoline retail prices averaged $2.14/gallon (gal) on January 12, the lowest since May 4, 2009. U.S. regular gasoline retail prices are projected to average $2.16/gal in the first quarter of 2015.
  • Astronomers are predicting there are at least two more planets in the Solar System, according to Universe Today.
  • Canada possesses approximately 175 billion barrels of oil that can be recovered with today’s technology. Of that number, 170 billion barrels of oil are located in Canada’s oil sands. Canada is our biggest supplier of imported oil and natural gas providing 21% of the total.
  • More than half (56%) of home candle fires occur when something that can catch on fire is too close to the candle. December is the peak time of year for home candle fires. In December, 11% of home candle fires began with decorations compared to 4% the rest of the year.


  • By the end of open enrollment 2014 over 15 million Americans who didn’t have health insurance before the ACA was signed into law in 2010 are now covered, bringing the total uninsured adults in the U.S. from 18% to 13.4%. During the year many dropped their plans, or didn’t yet renew them for 2015. As of January of 2015 the current uninsured rate is 12.9% according to Gallup (average from fourth quarter of 2014). The change is on par with projections, and is expected to increase each year.
  • In August 2014, health officials said that the nasal spray is the preferred flu vaccine for children ages 2 to 8, because this vaccine has been shown to work particularly well in this age group. Studies show that in this age group, the nasal spray prevented 50% more flu cases than the flu shot, according to the CDC. However, if the nasal spray is not immediately available, parents should not delay vaccination, they should have their children get the flu shot instead, the CDC says.
  • The challenge of balancing work and family has grown as families have shifted so that today in most families all parents work and all parents contribute to care giving.  Across married and single parent families, all parents are working in more than 60% of households with children, up from 40% in 1965.
  • In the 2014-15 academic year osteopathic medical colleges are educating over 24,600 future physicians – more than 20% of U.S. medical students.
  • The International Diabetes Federation (IDF) estimates that 371 million people live with diabetes worldwide. This amounts to 8.3% of the world population. Diabetes is not just a Western problem; 80% of all diabetes-related deaths occur in low to middle income countries, so finding ways of providing affordable access to healthcare is critical.

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