Bullets November 2013

Bullets

B2B

• 31% of millenials say they get more work done while they’re commuting. (U2 Global 323-860-9200)
• The pay gap between working women and men in the U.S. is projected to close in the year 2058. Currently women earn 76.5% of what men earn. (Institute for Women’s Policy Research 202-785-5100)
• Entertainment activities such as gaming, video viewing, and reading e-books account for 50% of total time spent using tablets. (Gartner 203-964-0096)
• More than six in 10 business travelers (61%) consider in-flight time a personal break and prefer not to be connected to Wi-Fi while on an airplane. (American Express Global Business Travel 212-640-2265)
• Nearly eight in 10 U.S. office workers (79%) believe they are more productive at work when they have a view of the outdoors. (SAGE Electrochromics 507-331-4848)

Brand Strategy

• Almost half of U.S. consumers (47%) spend up to two hours each week looking for coupons and deals. A similar proportion (45%) say they’re more likely to plan their shopping trips around circulars, coupons, and deals than they were at this time last year. (Red Plum Purse String Survey – September, 2013)
• Almost four in 10 social gaming participants (38%) make in-game purchases (Arkadium 212-337-3701)
• Although men watch more online video, women view the majority of video ads (53%). (VideoHub, div. of Tremor Video 646-723-5300)
• More than two-thirds of Internet users (68%) trust the opinions of other consumers posted online. (Nielsen 646-654-5000)
• Seven in 10 tweets (70%) posted while watching TV are sent during program airtime, rather than commercial breaks. (Social-Guide, div. of Nielsen 800-864-1224)

Energy

• The amount of energy lost through doors and windows in the U.S. every year is roughly equivalent to all the energy we get from the oil carried by the Alaska pipeline. (idahopower.com)
• Unconventional oil and natural gas (from shale deposits and other tight formations using hydraulic fracturing and horizontal drilling) supported 2.1 million jobs in 2012, and is projected to support 3.9 million jobs in 2025, including 515,000 manufacturing jobs. (alaskaenergyforum.com)
• Texas areas including the Panhandle, the Gulf Coast, and the Trans-Pecos have some of the nation’s greatest wind power potential. Texas leads the U.S. in wind-powered generation capacity and is building substantial new capacity. West Texas alone has more than 2,000 wind turbines, and their numbers continue to increase as development costs fall and wind turbine technology improves. At 736 megawatts, the Horse Hollow Wind Energy Center in Central Texas is the world’s largest single wind power facility. (Texas Energy Quick Facts)
• The explosion in domestic energy production now supports 1.2 million jobs, directly or indirectly, says consulting firm IHS, in a study recently released. That number will grow to 3.3 million by 2020, and new energy’s contribution to U.S. families’ disposable incomes will hit $2,000 per household per year by 2015, said IHS. (usatoday.com)
• The U.S. could surpass Russia as the world’s largest combined producer of oil and gas this year, and may have done so already, a report in the Wall Street Journal has claimed.
  As oil and gas production continues to skyrocket in the U.S on the back of unconventional forms of extraction, perennial world production leader Russia has struggled to maintain its output. Last year, the U.S. produced more natural gas than Russia for the first time since 1982, according the Journal’s analysis of data from the International Energy Agency and the Energy Information Administration. Russia’s gas-production estimates are below current U.S. production levels of just under 70 billion cubic feet per day. (upstreamonline.com)

Healthcare

• The Centers for Disease Control and Prevention reports that food allergies in children increased 18% from 1997 to 2007. The top eight food allergens – milk, eggs, peanuts, tree nuts, fish, shellfish, soy and wheat – account for more than 90% of those food allergies and sensitivities. (experiencelife.com)
• In 2010 more than one in three children and adolescents in the U.S. was overweight or obese. This rate has doubled in children and tripled in adolescents in the past 30 years, reports the Centers for Disease Control and Prevention (experiencelife.com)
• Several recent studies have targeted sleep deprivation as a key obstacle to student success. School-age kids usually need 10-11 hours of sleep, according to the National Sleep Foundation.
• About 70% of antibiotics used in the U.S. today are given to healthy livestok. The practice is contributing to the rise in antibiotic-resistant strains of bacteria called superbugs.
• Scientists say running backward is an effective training exercise because it produces less of a shock on joints and uses 30% more energy than running forward at the same pace.