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Saurage Research Bullets


  • Some 54% of American consumers are now on more than one content platform, such as desktop computers, smartphones, and tablets.(
  • 23% of social media messages include links to content , including published articles, videos and photos. (AOL-Nielsen)
  • Blogs on company sites result in 55% more visitors, and companies with blogs get 97% more inbound links than others. (
  • Both business customers and recreational travelers indicated that wireless was the No. 1 priority at hotels and in the rooms and 34% of business travelers won’t stay at hotel without Internet. (
  • Consumers are spending time researching on their smartphones (15+ hours a week), their research starts with a search engine (vs. a mobile site or app), proximity is important (69% expect businesses to be within five miles of their location), immediacy is key (more than half want to purchase within the hour) and mobile influences their purchase decisions (93% go on to buy). (

Brand Strategy

  • Upwards of 60% of smartphone conversions come from email according to analysis of 150 million web events in December by the SeeWhy Conversion Academy. 62% of smartphone conversions came from email, compared to 21% that came from a link to the site and 12% that were direct visits. (
  • Despite competition from digital media, traditional media is still alive. Results from a recent BIA/Kelsey survey show that newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion. Close to one-third of respondents claimed to be using these channels to promote their businesses. (
  • 7 in 10 respondents who have opted in to receive promotional emails from retailers would be willing to share personal preferences in order to receive emails more relevant to them and 8 in 10 would be at least somewhat likely to buy more items if they received these personalized emails according to survey results from Listrak. (
  • According to ExactTarget’s 2014 State of Marketing, 68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social. With 88% of respondents saying that email currently – or eventually will – produce ROI, email is set for a spending increase. (
  • Unable to prevent the word “spam” being used to represent unwanted email messages, the Hormel company now uses all-capital letters in referencing its canned pork product. (


  • In the Arctic, temperature has increased at twice the rate as the rest of the globe, and could increase by another 8°C (14°F) by the end of this century. (
  • The Arctic Ocean is the smallest of the five oceans of the world. It’s roughly 8% the size of the Pacific Ocean.The economic activity from the ocean is limited to the utilization of natural resources, including petroleum, natural gas, fish, and seals. (Lifestyle Lounge)
  • Antarctica set the record for the worlds coldest temperature at -129(degrees Fahrenheit.(
  • 60% of the Earth’s fresh water is stored in the polar ice caps. (
  • The all-time world record for the largest snowfall in a single day was set in the United States on December 4, 1913, when Georgetown, Colorado received a staggering 63 inches of snow – more than five feet. (


  • Americans are more likely to read nutritional information on food packages than on restaurant menus. Almost two-thirds (68%) pay a great deal or a fair amount of attention to nutritional labels on food packages, while only 43% pay as much attention to nutritional information given on menus. (Consumption Habits Survey, August 2013)
  • Americans who smoke tend to have close friends and family who share the habit: Smokers are more than twice as likely as nonsmokers to say their circle of family and friends includes some or many smokers. (
  • More than a third of baby boomer women (36%) who color their hair do so to make it thicker. (Vibrant Nation: 502-589-7655)
  • About 4% of Americans have used prescription sleep aids with more women (5%) than men (3.1%) over the age of 20 and those with higher education levels more likely to take them. (
  • Americans who are not in the workforce are almost three times more likely than those working full-time for an employer to be clinically depressed (17% vs. 6%) (

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