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Business to Business Key Findings: November 2012

Business to Business Marketing Shifts and Trends on the Radar

Business to Business Marketing Shifts and Trends on the Radar

  1. A picture’s worth a thousand words. Video, images, illustrations and graphics are becoming critical components for many marketing programs. Cisco predicts that video will make up 90% of all Internet traffic in the next three years.
  2. It’s a sound bite world. With so much information available online these days, everyone is becoming mega-scanners. We increasingly want our data in small chunks.
  3. New tools allow B2B marketers to better track and understand what online customers and prospects want, giving them the experience they are looking for.
  4. Mobile matters more. Adults in the U.S. spend more time on mobile devices each day than they do with print media. Make sure your website and online content is mobile friendly.
  5. Expand content marketing and inspire customers and prospects. Case studies are still important, but e-books, webinars and blogs have become permanent parts of the mix. Galvanize your message with anecdotal and testimonial stories using these channels. (


  • Regular email usage among U.S. adults will increase 2.7% this year, 3% in 2013 and 2.3% in 2014. ( “Email Marketing Benchmarks: Key Data, Trends and Metrics.”)
  • According to a recent Yankee Group survey, e-mail, database, corporate instant messaging and Web conferencing are the most common types of apps used on tablets by businesses of 50 people or fewer. (USA TODAY)
  • In 15 years, more than 90% of news will be written by computers. (
  • 36% of emails today are opened using a mobile device. (
  • The U.S. manicure-pedicure business is now a $7 billion industry employing a quarter million people. (Bloomberg Businessweek)

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