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December 2012


Business to Business

  • Compared to 2011, nearly 50% more B2Bs now identify Social Media as having the most impact on lead generation. (
  • Blog articles that include infographics generate an average of 178% more inbound links and 72% more views than all other posts. (Hubspot)
  • The ideal social message length matters! 11-15 words up to 25 for Twitter and 16-25 or less for LinkedIn. (
  • 75.4% of the U.S. workforce will be mobile by 2013. (IDC)
  • The top goals of marketers using content marketing are: brand awareness (69%), customer acquisition (68%), lead generation (67%) and customer retention/loyalty (62%). (
  • Most marketers agree email is less effective as a silo – 47% say they will increase investment in email to drive the growth in social media channels. (
  • 36% of emails today are opened using a mobile device. (
  • The U.S. manicure-pedicure business is now a $7 billion industry employing a quarter million people. (Bloomberg Businessweek)

Brand Strategy

  • Hispanics are the largest minority in the U.S. with a population of 52 million; their buying power will jump from $1 trillion in 2010 to $1.5 trillion by 2015. (Nielson)
  • By 2015, consumers worldwide will buy $1.3 trillion worth of goods with their phones or tablets, four times today’s amount. (Jupiter Research)
  • Gift basket sales in the U.S. in 2011 were $304 million.


  • Today less than 1% of cars driving American roads are fully electric; in 1900, 34% of cars in New York, Boston and Chicago were powered by electric motors. (NY Times)
  • Oil Exploration and Production activity in the Gulf of Mexico since the Macondo incident has rebounded in 2012; more than US$20 billion will be spent drilling development wells through 2015. (Oil & Gas Financial Journal
  • Deepwater Gulf of Mexico E&P is expected to attract US$70 billion investment in the region by 2030, more than all other deepwater provinces combined, creating about US$30 billion of value. (Oil & Gas Financial Journal
  • The U.S. Nuclear Regulatory Commission has received 18 combined lisence applications for 28 new reactor units as of June 2012; only two have been approved: two units at Georgia’s Vogtle site and two units at South Carolina’s V.C. Summer site. (U.S. Nuclear Regulatory Commission)


  • Apple’s App Store currently offers 9,000 mobile health apps (including nearly 1,500 cardio fitness apps, over 1,300 diet apps, over 1,000 stress and relaxation apps, and over 650 women’s health apps) and this number is expected to reach 13,000 by the end of this year. (MobiHealthNews, September 2011, Trendwatching)
  • 55% of doctors routinely use electronic health records in their practices. (
  • By 2030, every state in the nation may well have obesity rates above 44% with most having rates above 50%. (
  • Regardless of where people live, in warm climates or cold. They are 26% – 36% more likely to die of heart related problems in the winter than in the summer. Triggers are linked to weight gain from poor diets and less exercise, flu, respiratory infections and depression. (

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