Native Advertising, What Is It?

The “Social Space” is crowded, but marketers have found a way to penetrate this seemingly black hole of advertising opportunity by making each user’s experience an intimate affair. Simply put, Native Advertising is a form of reaching customers in their indigenous environment. They’re already there, and interested in what they’re doing. What better way to reach them in a non-invasive manner than to integrate your message into their experience. And Native Advertising is on the rise, with ad spending expected to increase 12.6% in 2013. Howard Luck Gossage said, “Nobody reads advertising, they read what they want to read, and sometimes it’s an ad”. This great Infographic posted by Todd Wasserman helps to explain what Native Advertising is.