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November 2012

Brand Strategy

81% of consumers age 50 through 64 buy American because they believe it helps the economy. (Perception Research Services International, AARP magazine)
About 120,000 beekeepers are practicing their craft in the U.S. (beeculture.com, AARP magazine)
Shorter subject lines ensure your email is read: more than 50 characters and you’re wasting your time. (MailerMailer.com)
Now at record highs, the average age of U.S. brides today is 26.5; the average age of grooms is 28.5. (NYTimes.com)
About 626,000 men in the U.S. have left the workforce entirely to raise children, or maintain freelance or part-time jobs, but serve as primary caretakers of children under age 15 while their wives work. (U.S. Census Bureau, nytimes.com)
40% of American women now make more than their husbands. (U.S. Bureau of Labor Statistics, nytimes.com)
1 in 10 American households rent a storage unit. (Self Storage Association; NY Times)

Based on 2007-2009 data, 36% of U.S. teens are sexually active, with rates varying from 28% in Colorado and Vermont, to more than 45% in Georgia and Mississippi. (U.S. Census Bureau)
The number of farmers’ markets in the U.S. has nearly doubled since 2004 to more than 7,000. (U.S. Dept. of Agriculture, Bloomberg Businessweek)
Employer-sponsored health coverage declined from 56.1%, covering 170.8 million people in 2009, to 55.3%, covering 169.3 million people in 2010. (U.S. Census Bureau)
Each year in the U.S., 40,500 critically ill patients die with an unknown (misdiagnosed) medical condition that may have caused or contributed to their deaths in intensive care units. (hopkinsmedicine.org)

Regular email usage among U.S. adults will increase 2.7% this year, 3% in 2013 and 2.3% in 2014. (eMarketer.com: “Email Marketing Benchmarks: Key Data, Trends and Metrics.”)
According to a recent Yankee Group survey, e-mail, database, corporate instant messaging and Web conferencing are the most common types of apps used on tablets by businesses of 50 people or fewer. (USA TODAY)
In 15 years, more than 90% of news will be written by computers. (WIRED.com)
36% of emails today are opened using a mobile device. (eMarketer.com)
The U.S. manicure-pedicure business is now a $7 billion industry employing a quarter million people. (Bloomberg Businessweek)

Price (61%), customer service (47%) and keeping the lights on (39%) are the top factors in determining whether consumers are satisfied with their electric utility. (DEFG and Navigant Consulting, Energybiz.com)
Global demand for oil is growing by 1-2% a year, while global production from mature oilfields is falling 2%-6% a year. (The Economist)
Using existing technology, U.S. energy consumption could be reduced by 23% in 2020 from current levels. (McKinsey)
The U.S. oil reserves grew by 23% from 2007 to 2011, mostly due to efforts of independent operating companies, not integrated oil companies or national oil companies. (Ernst & Young; Offshore-mag.com)