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November 2012

Brand Strategy

  • 81% of consumers age 50 through 64 buy American because they believe it helps the economy. (Perception Research Services International, AARP magazine)
  • About 120,000 beekeepers are practicing their craft in the U.S. (, AARP magazine)
  • Shorter subject lines ensure your email is read: more than 50 characters and you’re wasting your time. (
  • Now at record highs, the average age of U.S. brides today is 26.5; the average age of grooms is 28.5. (
  • About 626,000 men in the U.S. have left the workforce entirely to raise children, or maintain freelance or part-time jobs, but serve as primary caretakers of children under age 15 while their wives work. (U.S. Census Bureau,
  • 40% of American women now make more than their husbands. (U.S. Bureau of Labor Statistics,
  • 1 in 10 American households rent a storage unit. (Self Storage Association; NY Times)


  • Based on 2007-2009 data, 36% of U.S. teens are sexually active, with rates varying from 28% in Colorado and Vermont, to more than 45% in Georgia and Mississippi. (U.S. Census Bureau)
  • The number of farmers’ markets in the U.S. has nearly doubled since 2004 to more than 7,000. (U.S. Dept. of Agriculture, Bloomberg Businessweek)
  • Employer-sponsored health coverage declined from 56.1%, covering 170.8 million people in 2009, to 55.3%, covering 169.3 million people in 2010. (U.S. Census Bureau)
  • Each year in the U.S., 40,500 critically ill patients die with an unknown (misdiagnosed) medical condition that may have caused or contributed to their deaths in intensive care units. (

Business to Business

  • Regular email usage among U.S. adults will increase 2.7% this year, 3% in 2013 and 2.3% in 2014. ( “Email Marketing Benchmarks: Key Data, Trends and Metrics.”)
  • According to a recent Yankee Group survey, e-mail, database, corporate instant messaging and Web conferencing are the most common types of apps used on tablets by businesses of 50 people or fewer. (USA TODAY)
  • In 15 years, more than 90% of news will be written by computers. (
  • 36% of emails today are opened using a mobile device. (
  • The U.S. manicure-pedicure business is now a $7 billion industry employing a quarter million people. (Bloomberg Businessweek)


  • Price (61%), customer service (47%) and keeping the lights on (39%) are the top factors in determining whether consumers are satisfied with their electric utility. (DEFG and Navigant Consulting,
  • Global demand for oil is growing by 1-2% a year, while global production from mature oilfields is falling 2%-6% a year. (The Economist)
  • Using existing technology, U.S. energy consumption could be reduced by 23% in 2020 from current levels. (McKinsey)
  • The U.S. oil reserves grew by 23% from 2007 to 2011, mostly due to efforts of independent operating companies, not integrated oil companies or national oil companies. (Ernst & Young;

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