Pages Navigation Menu

October 2012

Brand Strategy

  • U.S. consumers spend 94 minutes a day in their mobile apps vs. 72 minutes a day in mobile browsers. (Analytics firm, Flurry;
  • By 2014, some 6.7 billion devices will connect consumers to the Internet, and a recent study says marketers will be required to integrate campaigns across email, social, search, voice, and video channels to reach them. (
  • In terms of effectiveness, 92% of marketers believe content creation is the best driver of SEO. Yet, only about 60% use it because of its challenges. (
  • Consumers are increasingly comfortable making purchases using smart phones and other mobile devices when prompted by personalized email messages (66%), or sent marketing text messages (16%). (
  • 10,000 “Citibikes” were released this summer on the streets of Manhattan and Brooklyn as part of a new public bike-share program funded jointly by Citibank ($41 million) and Mastercard ($6.5 million). (Bloomberg Businessweek)
  • 72% of consumers age 50 through 64 say “Made in the USA” labeling significantly influences their purchases. (Perception Research Services International, AARP magazine)
  • 81% of consumers age 50 through 64 buy American because they believe it helps the economy. (Perception Research Services International, AARP magazine)


  • Some 16.3%, or 49.9 million Americans, were without health insurance in 2010. (U.S. Census Bureau).
  • 58% of Americans report that high costs forced them to go without or delay medical treatment in the past year. (Health Security Watch report, Kaiser Family Foundation)
  • People who sit all day are 54% more likely to die of a heart attack. (Pennington Biomedical Research Center, Baton, Rouge, La in Bloomberg
  • Childhood anxiety afflicts 13% of children in its assorted forms. (The Child Mind
  • The most popular age parents give their kids a cell phone is 12. (
  • Based on 2007-2009 data, 36% of U.S. teens are sexually active, with rates varying from 28% in Colorado and Vermont, to more than 45% in Georgia and Mississippi. (U.S. Census Bureau)

Business to Business

  • Social media is used by 74% of B2B marketers. (
  • 90% of B2B marketers do some type of content marketing, much of it on Facebook, Twitter, Pinterest and other social media sites. (Content Marketing
  • The most popular content marketing tactics include article posting (79%), social media (74%), blogs (65%), enewsletters (63%), case studies (58%), and face-to-face events (56%). (Content Marketing
  • Regular email usage among U.S. adults will increase 2.7% this year, 3% in 2013 and 2.3% in 2014. ( “Email Marketing Benchmarks: Key Data, Trends and Metrics.”)


  • A big deepwater drilling rig costs $500,000 a day to rent, and can take three months to drill a complicated well. (The Economist)
  • By 2050, 75% of the world’s population will live in cities. (Brookings Institution,
  • Spending on smart city technologies – smart energy grids, smart street lights, smart traffic light systems, etc. – will increase from $8.1 billion in 2010 to $39.5 billion in 2016. (ABI Research,
  • U.S. Dept. of Defense is investing $3 billion in renewable energy in 2013 and opening up 16 million acres of its land for renewable energy development. (S&CElectric Co.)
  • It currently takes 7 gallons of fuel to transport 1 gallon to U.S. forces through supply lines. (S&CElectric Co.)

Leave a Comment

Your email address will not be published. Required fields are marked *