Key Findings September 2013
Small B2B Marketers and B2B Enterprise Marketers Bet Budgets on Content Marketing They may differ when it comes to focus and use of...
Read MoreBrand Strategy Key Findings September 2013
Women Know What They Want…Keep Asking Most marketers targeting “women” know how challenging it can be. Let’s face...
Read MoreJuly Key Findings 2013
Voice of the Customer – Does it Matter in B2B? With new job titles like “Head of Customer Experience” and “Chief Customer Officer”...
Read MoreBullets, April 2013
Bullets Business to Business 43% of B2B marketers say improving customer engagement is their most important objective. 37% say increase...
Read MoreBullets April 2013
Bullets Business to Business 64% of B2B marketers who indicate greater adoption of modern marketing practices still say that email is...
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