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The Content Conundrum

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Several departments across a B2B organization rely on content marketing, from social media to event marketing, public relations to product...

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April Key Findings: 2013

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B2B Marketers See Lead Conversion as Higher Priority than Branding Today’s B2B marketing environment has never been more...

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Bullets March 2013

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Bullets Business to Business 80 percent of 120 human resources executives polled said their companies currently offer some form of...

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Bullets January/February 2013

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Bullets Business to Business 75 percent of business to business companies do not measure or quantify social media engagement. 56 percent...

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Bullets February 2013

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Bullets Business to Business In response to economic challenges, 45 percent of women owned businesses (WOBs) are focused on controlling...

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