Brand Strategy Key Findings, June 2013
Brands Pack for “Customer Decision Journeys” Digitally empowered consumers are once again reshaping the buying experience and...
Read MoreB2B Key Findings, June 2013
Inside B2B Market Segmentation Most business-to-business marketers know their jobs differ from their cohorts in the B2C realm. Yet, many...
Read MoreBullets, April 2013
Bullets Business to Business 43% of B2B marketers say improving customer engagement is their most important objective. 37% say increase...
Read MoreApril Key Findings: 2013
Email Marketing Still Part of the Mix Think email marketing has gone the way of snail mail and the typewriter? Think again! According to...
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B2B Key Findings, April 2013
Email Marketing Still Part of the Mix Think email marketing has gone the way of snail mail and the typewriter? Think again! According to...
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Brand Strategy Key Findings, April 2013
Marketers Adjusting Social Media Budgets If you’re banking on using yesterday’s branding strategies and tactics, you’re...
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