Car rentals take a back seat to rideshare
Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with...
Read MoreWhen it Comes to Marketing, is DNA TMI?
Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe,...
Read MoreVideos Speak Volumes
Maybe you’ve noticed the trend of live videos on social media. These real-time stories are becoming more popular as Facebook, Instagram,...
Read MoreHow a Fresh Pastry Avoids Stale Branding
Ever tried a Cronut? This delicious marriage between donut and croissant was consummated in 2013 by Dominique Ansel after someone remarked...
Read MoreA Sweet Deal
Nestle is paying $7B for the right to use Starbucks’ name and take over manufacturing overseas. This is following Nestle’s...
Read MoreFor Weather-Based Marketing, the Forecast is Profitable
This month’s wintry mix of rain and snow may bring more than timid drivers, school delays, and slippery streets. When you open your...
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