Consumer Product Testing
Key Concepts: Competitive Market Positioning • Consumer Products • Product Testing • Product Development • Focus Groups • Advertising A...
Read MoreAdvertising Campaign Concept Testing
Key concepts: Business-to-Business • Consumer Products • Focus Groups • Advertising A New England advertising agency wanted to learn the...
Read MoreAdvertising Campaign Strategy
Key concepts: Advertising Strategy • Telephone Surveys (CATI) • Health Care A local medical facility set out to motivate people into...
Read MoreState Agency Rebranding
Key concepts: Branding • Advertising • Positioning • Telephone Surveys (CATI) • Focus Groups • In-depth Interviews A top-five-market...
Read MorePublic Utilities System Brand Positioning
Key concepts: Energy • Branding • Telephone Surveys (CATI) A public utilities system in the South wanted to determine its brand...
Read MoreEvaluating a Nonprofit Brand
Key concepts: Branding • Nonprofit • AAU Study • In-depth Interviews • Online Research An enormous public foundation that invested in...
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