Utility Cooperative – Brand Management and Legislative Issues
A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning...
Read MoreCommercial Vehicle Manufacturer Rebranding
Key concepts: Advertising • Business-to-Business • Focus Groups • Telephone Surveys (CATI) • In-depth Interviews A truck dealership that...
Read MoreMarket Expansion
Key Concepts: Advertising Strategy • Consumer Products • In-depth Interviews • Telephone Surveys (CATI) • Advertising A truck dealership...
Read MoreCommercial Vehicle Manufacturer Rebranding
A truck dealership that sells mid-size to large trucks wanted to expand its market share within an eight-county region. The...
Read MoreBusiness-to-Business Key Findings July/August 2010
Affluents’ Financial Concerns About Retirement Working Adults Hit by Recession Businesses Using Social Media Networks for Hiring...
Read MoreJuly and August 2010
General Some 25.5% of American consumers (nearly 43.4 million) now have a credit score of 599 or lower. This reflects an increase of 2.4...
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