Global Rebranding
Key concepts: Business-to-Business • Branding • Telephone Surveys (CATI) • Online Research A global oilfield tools and services client...
Read MoreLinking EPA’s Energy Star Brand to HVAC
Key concepts: Energy • Business-to-Business • Branding • Online Research The Environmental Protection Agency (EPA) wanted to learn the...
Read MorePublic Utilities System Brand Positioning
Key concepts: Energy • Branding • Telephone Surveys (CATI) A public utilities system in the South wanted to determine its brand...
Read MoreUtility Cooperative – Brand Management and Legislative Issues
A large utility cooperative wanted to: measure brand awareness and identity among community residents and customers, determine positioning...
Read MoreJuly and August 2010
General Some 25.5% of American consumers (nearly 43.4 million) now have a credit score of 599 or lower. This reflects an increase of 2.4...
Read MoreEnergy Key Findings – July/August 2010
Living Green Recession Affecting Workers’ Views Working Adults Hit by Recession Consumers Are Willing to Change Energy Habits...
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