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Factastic Findings – March, 2016

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Content Strategy Earns a “C” Content marketing is all about strategy, yet most B2B marketers are doing it haphazardly and...

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Factastic Findings – March, 2016

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B2B The rise of mobile is the biggest catalyst of change in marketing today, and 86% of US marketers say mobile channels are extremely or...

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Bullets

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B2B Bullets 35 percent of B2B marketers say they have a documented content marketing strategy while 48 percent say they have a content...

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Key Findings

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The Content Conundrum Several departments across a B2B organization rely on content marketing, from social media to event marketing,...

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Bullets

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B2B 94 percent of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say...

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Bullets

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B2B Bullets The chief digital officer (CDO) role emerged alongside the digital transformation, and companies are rapidly making room for...

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