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Read MoreLettuce may not be as green as you thought
That wilted roughage that sits atop your burger, at best of dubious nutritious value, may leave a disproportionately large carbon footprint. Consider the work it took to chop, chill, and transport lettuce to your favorite burger joint. Researchers from Carnegie Mellon University found that, on a per-calorie basis, lettuce production results in a three-fold increase in greenhouse gas production. In the US,...
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Read MoreThe Heartbreaking Saga of Valentine’s Day Candy
More than 120 years before a clucking rabbit made their chocolate synonymous with Easter, Richard and George Cadbury had taken over their father’s ailing tea business. Shifting their product line, they pitched cocoa and chocolate drinks to Victorian England’s most prosperous families—those who could afford this luxury. This was 1824 and the cocoa beans were hand-ground by John Cadbury himself. The product...
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Read MoreSee You Later, Alligator
If you played tennis in the 1920s alongside French superstar René Lacoste, you would have been required to wear “tennis whites” consisting of a white, long-sleeved button-down shirt, long pants, and a tie. That’s a far cry from the radical colors Andre Agassi sported in the ‘80s or Serena Willams’ infamous catsuit at the French Open in 2018. Lacoste won seven Grand Slams, was ranked #1 in the world, and...
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Read MoreLet’s B2B this Popsicle Stand
For some of us, Dream Pops once described music like The Church’s “Under The Milky Way” or Mazzy Star’s “Fade Into You.” But for Apple or Starbucks folks, Dream Pops is something completely different: a non-dairy, gluten-free sugary business-to-business deal targeting the millennial generation. One that’s on target to reach $500,000 in revenue this year mostly without selling directly to the consumer....
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Read MoreThinking Inside the Box
Thinking inside the box has become an insanely successful business model Are you too tired to cook a restaurant-quality meal when you get home from work? Are you frustrated trying to stay sharp on razor technology? No problem—subscription boxes Blue Apron and Dollar Shave Club have you covered. Whether it’s dog toys, exercise gear, or even miniature painted horses, some internet company is ready to send...
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Read MoreBig Data vs. Bad Lettuce
How Walmart uses blockchain to streamline food recalls The CDC estimates that food poisoning affects one in six Americans annually, totaling approximately 128,000 hospitalizations. For foodborne illness, 2018 has been a particularly virulent year: 237 people were infected with the cyclospora protozoa this summer when they ate Del Monte Vegetable Trays; 265 got sick from salmonella at the beginning of the...
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Read MoreCar rentals take a back seat to rideshare
Sandor Hertz founded the iconic Chicago Yellow Cab Company in 1915. Eight years later he purchased a rental car company, branded it with his namesake, and eventually became the first to open 1,000 rental locations around the world. Like his competitors, Hertz made his fortune from business travelers—a sector in which the US has historically dominated in worldwide spending, being edged out by China in only...
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Read MoreWhen it Comes to Marketing, is DNA TMI?
Apparently not. GlaxoSmithKline announced this month a $300 million investment in the genomics and biotechnology company 23andMe, alongside a four-year deal allowing Glaxo access to its genetic database for drug development. 23andMe was the first company to offer genetic testing for ancestry in 2007 and now hosts DNA results for some 5 million customers. It is estimated that the number of people who have...
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