Susan Saurage-Altenloh, Author at FACTASTICS by Saurage Marketing Research

As the 2nd largest retailing event of the year, Valentine’s Day is certainly big business. It also happens to be one of Twitter’s busiest...

Shopping is without a doubt a favorite American pastime. We shop when we’re happy in order to celebrate, and we shop when we’re sad in...

The “Social Space” is crowded, but marketers have found a way to penetrate this seemingly black hole of advertising opportunity by making...

Despite the popular belief that Poinsettias are poisonous, the truth is they are not. In fact, according to the American Society of...

In the latest Saurage Key Findings, it’s clear that what people consider humorous can be a simple matter of the difference between...