In advertising, funny varies for men and women
In the latest Saurage Key Findings, it’s clear that what people consider humorous can be a simple matter of the difference between...
Read MoreMakes Sense: Small Biz Owners Prefer Mobile Devices
It makes a lot of sense that small business owners prefer to be reached on and rely heavily on mobile devices. So wouldn’t it follow...
Read MoreWhere do consumers look before making a purchase?
Be it Yelp, Amazon, Google, a best friend, or a favorite editor, consumers are shopping around for the scoop on products before deciding...
Read MoreWhat Clients Really Want
Client expectations – how do you define them for your customers? And how do you deliver results to meet their expectations? Consider...
Read MoreDo You Think Like a Marketer?
Had a chance to hear Lauron Sonnier, author of Think Like a Marketer, speak recently. Her very direct and basic presentation served as a...
Read MoreChanges in How Your Customers Choose
Conspicuous consumption is out. Frugal is back in fashion. Whether you serve the retail market or survive in the business-to-business...
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