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In advertising, funny varies for men and women

Posted by on Feb 24, 2013 in Business | 0 comments

In the latest Saurage Key Findings, it’s clear that what people consider humorous can be a simple matter of the difference between...

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Makes Sense: Small Biz Owners Prefer Mobile Devices

Posted by on Feb 24, 2013 in Business, Tech | 0 comments

It makes a lot of sense that small business owners prefer to be reached on and rely heavily on mobile devices. So wouldn’t it follow...

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Where do consumers look before making a purchase?

Posted by on Feb 24, 2013 in Business | 0 comments

Be it Yelp, Amazon, Google, a best friend, or a favorite editor, consumers are shopping around for the scoop on products before deciding...

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What Clients Really Want

Posted by on Feb 24, 2013 in Business | 0 comments

Client expectations – how do you define them for your customers? And how do you deliver results to meet their expectations? Consider...

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Do You Think Like a Marketer?

Posted by on Feb 24, 2013 in Business | 0 comments

Had a chance to hear Lauron Sonnier, author of Think Like a Marketer, speak recently. Her very direct and basic presentation served as a...

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Changes in How Your Customers Choose

Posted by on Feb 24, 2013 in Business | 0 comments

Conspicuous consumption is out. Frugal is back in fashion. Whether you serve the retail market or survive in the business-to-business...

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